ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview . — Happy Holidays from all of us at Crenshaw Communications! The post 12 Days of Christmas: PR Edition appeared first on Crenshaw Communications.

Creativity 296

Creativity Interviews Pitching Meeting 296

The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns.

Meeting 156

Meeting Interviews Creativity Communications 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .

Agency 353

Agency Interviews Pitching Retail 353

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 72

Communications Guidelines Technology Tools 72

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. Communicate with stakeholders . Our jobs are based around communication. Don’t take it personally .

How To 321

How To Media Report Pitching 321

Onclusive

JANUARY 10, 2018

Gini Dietrich, CEO, Arment Dietrich and founder and author, Spin Sucks: “It’s difficult to say this is a prediction because it’s a necessity, but communicators continue to get better and better at PR metrics , which will continue in 2018. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Neither can a communications counselor. Communications professionals are valuable resources.

Communications 99

Communications Comparison Exercises Interviews 99

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Network like crazy. You never know.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It’s also vital to be inclusive of culture.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. Get Lit got me thinking about my own creative process and that of my peers.

Creativity 83

Creativity Nonprofit Interviews Writing 83

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Happy Thanksgiving from all of us at Crenshaw Communications! Feedback on pitches. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

NewsWhip

JULY 31, 2019

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. The post 7 Occasions When PR And Marketing Must Work Together appeared first on Crenshaw Communications.

Marketing 310

Marketing Product Launch Corporate Viral 310

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

MAY 24, 2022

After all, we are communicators. This helps brew individual creativity and allows everyone to share thoughts and collaborate. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. As professionals, we must create realistic opportunities and communicate accordingly.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Finally, make sure you’re only emailing them about relevant content.

Media 333

Media Pitching Report B2B 333

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. Most of my career has been around marketing communications, problems and creating media that creates engagement has been solutions. It’s still the best way to kind of communicate with folks.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people are master communicators – we have a degree in it. . Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. To that end, here are a few creative PR ideas to help the recruiting shop out.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty. Happy Halloween!

Creativity 243

Creativity Groups Retail Media Training 243

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Early on, PRs must communicate the importance of newsjacking and explain how it works to ensure their buy-in and reinforce the value. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., But generalized AI that can think like a human and be applied to many problems is not on the horizon or may never happen, Kai-Fu said in the 60 Minutes interview. Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136