Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Sword and the Script

DECEMBER 21, 2021

“Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. What comes after social media? The post Deborah Weinstein on the Challenges Confronting PR and Digital Marketing appeared first on. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 95

Survey Industry Leadership Study 95

Landis PR

JULY 24, 2023

Great media coverage and brand awareness. The post The Power of Emotional Marketing in Healthcare Communications appeared first on Landis PR. The result?

Healthcare 52

Healthcare Communications Marketing Education 52

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Not to worry, PR people. Wasn’t the internet supposed to do the same thing?

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 31, 2016

Salaries say a lot about how a business values communications. 3) The Facebook Frozen Frog and Fodder for Content Marketing. 4) Media Relations: Proven Ways to Get More Out of It. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

MAY 17, 2016

The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Press releases. Is it perfect?

Survey 64

Survey Report Content Marketing Pitching 64

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Twenty-five years ago it focused mainly on communications whereas now it covers many other theories, including behavioural psychology and economics.”. See these related posts: . Now, get off my lawn!

Publicity 81

Publicity Crisis Construction Study 81

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time.

Technology 76

Technology Training Data Consumer 76

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Burrelles Fresh Ideas

DECEMBER 12, 2023

Chapter 1: Santa’s image crisis The first order of business was addressing Santa’s outdated image. Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges. The crisis was soon averted, and #CookieGate became a fleeting memory in the Christmas PR saga.

Social Media 79

Social Media Trends Crisis Crisis Management 79

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Fostering communities of brand advocates/brand ambassadors.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Give our services a try. Who Does PR Report Currently?

Report 118

Report Publicity Survey B2B 118

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 76

SEO Engineering Google Content Marketing 76

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 66

SEO Engineering Google Content Marketing 66

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. . Confident networker.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” In its recently released 2018 Global Communications Report , for example, the USC Annenberg Center for Public Relations surveyed PR pros about the kind of talent they are seeking to attract and develop.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

MARCH 17, 2022

Critical Mention is always seeking ways to expand its Earned Media Suite in an ongoing effort to provide clients with the most valuable PR, communications and marketing tool on the market. Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. . Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54