Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Read question 3.

Infographics 120

Infographics Comparison Retail Study 120

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. Jennifer sat down with me to discuss her PR career thus far, the differences in communicating across cultures, and the importance of analytics in driving PR strategy.

Travel 166

Travel Comparison Analytics Financial 166

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

5W PR

JANUARY 13, 2020

Video is growing in popularity as a persuasive tool in communicating strong and successful messages to customers. While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . VIDEO IS KING. How much of the company’s website utilizes video?

Marketing 78

Marketing Comparison Video Survey 78

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

SEPTEMBER 25, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. Observers — this is the biggest population of a social archetype at 39 percent of all journalists. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? Making that comparison is a bit of figurative thinking. There is the war with tanks, missiles, and guns, the other is the communication war. And I don’t see any winners in this communication war. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Messaging: As suggested above, consumers have primary responsibility for controlling their product use. By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Beyond PR

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. About the Shareholder Communications 365 Study. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 66

Comparison Study Retail Financial 66

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. So what can happen with the low-cost, less experienced PR firm?

Agency 108

Agency Automotive Engineering Education 108

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Where the two differ in side-by-side comparisons seems to come down to user experience, an area where no digital business can afford to disappoint in the battle for hearts and wallets (and stomachs).

Brand 136

Brand Branding Retail Comparison 136

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Read question 4. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Shift Communications

OCTOBER 14, 2014

Your audience, being human, is more than capable of drawing those negative comparisons without your help – and you end up with the stickiness of negativity without tethering yourself to the negative trait itself. Remember that as humans, consumers will latch onto negativity far sooner than they’ll independently notice something positive.

Marketing 146

Marketing Comparison Conference Brand 146

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

Twitter 60

Twitter How To Marketing Wireless 60

Flack's Revenge

FEBRUARY 3, 2021

Your success in communicating with journalists, who may not be tech wonks, will hinge on breaking your tech down in simpler terms. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. But it is not a great idea to leave this to chance.

Technology 177

Technology Comparison Case Study Privacy 177

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. The post The dilution of the media — what the changing landscape means for PR appeared first on Firefly Communications. The reason?

Media 48

Media Comparison Video Education 48

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it.

Viral 120

Viral Journalism Advertising Advertising 120

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. There’s no mention of salary comparisons, which is a long-standing issue in PR.

Software 85

Software Internal International Pitching 85

Contently - Strategy

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Personalized video combines the visual appeal of motion pictures with the increasing demand for one-to-one communications between brands and audiences. Personalized videos.

Video 95

Video How To Education YouTube 95

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Comparison 40

Comparison Financial Study Retail 40

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued. What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

Beyond PR

MAY 12, 2017

Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. About the Shareholder Communications 365 Study. But what about unknown institutional investors?

Comparison 40

Comparison Study Retail Financial 40

Beyond PR

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 45

Comparison Construction Study Retail 45

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120

Maxim Behar

DECEMBER 16, 2021

Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. Host 2: A comparison, any similarities? He is the active participant and shows what is important to him. Maxim Behar: There are only two common topics.

Google 52

Google Engineering Sports Comparison 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

Beyond PR

SEPTEMBER 26, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. Observers — this is the biggest population of a social archetype at 39 percent of all journalists. They prefer Facebook and Twitter.

Journalism 63

Journalism Social Media Study Comparison 63