ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Content picks Pitch results. Do you use any of these alternatives, now?

Brand 155

Brand Branding Reddit Pitching 155

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch.

B2B 103

B2B Study Company Leadership 103

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Case Studies event case studies PR case studies verizon PR verizon PR case study'

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. What if you don’t have those relationships?

How To 100

How To Media Case Study Resources 100

Shift Communications

OCTOBER 6, 2017

For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. It’s a win-win: You still promote the company’s technology, but by showcasing the talent behind it instead. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Suffice it to say that we should be friends, and make nice – one should support the other. It is hard to sell when no-one has heard of you. Enter ABM . Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Shift Communications

OCTOBER 18, 2022

If you’re thinking that talking about how a specific technology (aka your business product) will matter to a business audience, typically that is not thought leadership. That’s a press release, case study or blog that should be published. You simply become another talking head in a sea of noise. It’s marketing jargon, disguised.

Leadership 78

Leadership Strategy How To Data 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history! What is your favorite part of your job?

Local 52

Local Case Study Nonprofit Healthcare 52

The Hoffman Agency

JULY 27, 2022

We had the pleasure of hearing from Hoffman Europe Managing Director Mark Pinsent, Hoffman UK Director Chris Owen and Account Director Andree Latibeaudiere, who organized a fantastic program that featured case studies from real client work, guidance for young professionals, and a real-world task for us to solve in teams.

Agency 36

Agency Study Case Study Pitching 36

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. Multimedia content hubs offer additional opportunities to track what content is or isn’t resonating with the media you’re pitching.

Company 40

Company Case Study How To Product Launch 40

Doctor Spin

FEBRUARY 22, 2024

A Case Study. This often happens when there are big launches or significant technological advancements. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Understand basic camera tips and make sure you have the right equipment to get started.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. Harness tech — Technology has made markets broader. Narrowcast – Technology allows us to communicate with large amounts of people because it automates repetitive tasks. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

Flack's Revenge

OCTOBER 24, 2019

A distributed decentralized network, database or ledger Agenda: We focused on the state of buzz in blockchain space, a case study, the new rules in PR, how to attain PR and branding success for your venture. Here are some notes from the session; please check out the video, about 30 minutes long to view the entire session.

Case Study 24

Case Study Enterprise YouTube Pitching 24

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. Pitch a story about how the world is ending. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. It works as an on-ramp for formal case studies too. Then your heart sinks. The Media Reference Challenge.

B2B 60

B2B Blogging How To Media 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.

Case Study 92

Case Study Crisis Study Strategy 92

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Source: Mathew Sweezey ). Harness the support of others, and help others to help you.

Marketing 49

Marketing eBook Case Study Comparison 49

Solo PR Pro

FEBRUARY 13, 2018

When asking for referrals, succinctly articulate the type of client you’re seeking, e.g. a B2B technology company. You can tell them about a new service, process or even a case study or whitepaper and ask for an introduction to someone who would be interested in it. Do your homework before pitching for an introduction.

Case Study 41

Case Study System LinkedIn Study 41

Buzzstream

FEBRUARY 21, 2018

If there is one thing journalists hate is if they are getting pitched something that isn’t in their “beat”. Another team member quickly realized that the email being used previously was just a general pitch email. Another thing they hate is being pitched to too much. Sometimes enough is enough. Bottom Line.

Media 54

Media Google Pitching Agency 54

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 139

B2B Case Study Survey Content Marketing 139

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Another audience that we pitch to a lot is niche media outlets, and when pitching a new product or when you have very specific news to share, we’ve learned that imagery is key. This is how discouraged you can get when it comes to pitching lifestyle and celebrity news.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

The Hoffman Agency

SEPTEMBER 18, 2020

Hours have been invested in establishing and nurturing relationships with the journalist and creating tailored pitches which we know add value and will actually be opened. PR veterans regularly embrace high profile national editors like long-lost friends at networking events.

Agency 74

Agency Industry Tools Software 74

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Onward with the top 13 most popular posts: 13. PR Tech Sum].

Blogging 161

Blogging B2B Software SEO 161