Stern + Associates

JUNE 8, 2017

The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group. The fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential.

Content Marketing 85

Content Marketing Strategy How To Marketing 85

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing SEO Case Study How To 86

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How do they drive traffic, create engaging content, make content get shared, and capture leads? Case Study in Innovation Outside a Niche. Cool infographics. Information is everywhere. You know the ones I mean. For content, this included: Listicles.

Real Estate 57

Real Estate How To Web Case Study 57

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

5W PR

NOVEMBER 19, 2021

PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers. White papers, webinars, infographics, and case studies are also widely used. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable.

B2B 89

B2B Report Survey Marketing 89

Communications Conversations

JULY 20, 2015

For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post? Was this really written in 2015? And, they usually do it in a very interesting way.

Social Media 60

Social Media Blogging How To Media 60

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best. What is it that they’re trying to achieve? Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

MaccaPR

OCTOBER 5, 2015

Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. market its recent content offer of a customer journey infographic. Step 3: Get Started. Start Small. Prioritize. Be Inclusive.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. billion in 2021

B2B 116

B2B Marketing Survey Software 116

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. 2) Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday | Rand Fishkin | Moz. “If

B2B 120

B2B Mobile Content Marketing SEO 120

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 105

Company Pitching System Interviews 105

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. Infographics are liked and shared on social media 3X more than other any other type of content. Watch this video on how to make your content ten times better than your competitor’s. Tom Foremski, Publisher of Silicon Valley Watcher. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Data 60

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? Every asset – text, photo, visual, infographic – should be thoughtful. Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How to improve visual content? Every asset – text, photo, visual, infographic – should be thoughtful. Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Case studies. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

ISEBOX

JANUARY 6, 2016

How-To Guides, Best Practices, etc. Case Studies & Client Testimonials. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 18, 2012

Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. MPA@UNC: Online MPA. What social good campaigns have stuck out to you or would you add to this graphic?

Case Study 92

Case Study Community Infographics Google 92

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Set up a calendar for every day of the month. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Beyond PR

NOVEMBER 15, 2016

Once you’ve made the decision to include multimedia, it is important to have a strategy around what type of multimedia to include, how to include it and how it fits within your overall strategy to maximize the impact of your content. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

prTini

NOVEMBER 7, 2014

How to Cure Your Workaholic Addiction. Get it Done: 35 Habits of the Most Productive People (Infographic). Want weekly PR case studies delivered directly to your inbox? The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

prTini

OCTOBER 24, 2014

Infographic: The Optimal Length for Every Social Media Update and More. How to Create a Game Plan for Your Goals. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how AT&T is using its latest social campaign to make a mark on LGBT history. . Want more PR case studies delivered directly to your inbox?

Tools 51

Tools Case Study Infographics Education 51

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Learning How to Be Fearless (client). 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere. Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. I’ll show you how to create your own social media quiz, distribute it, and follow up with marketing automation. Offer case studies and testimonials. Convert your audience. Let’s Wrap Things Up.

Social Media 40

Social Media How To Media eBook 40

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Consolidate your review process.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48