Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Alternatively, if you have persuasive case studies backed by compelling data, but nobody cares about your brand, that’s a problem as well.

Strategy 112

Strategy How To Content Marketing Analysis 112

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). Here’s a simple checklist for a little social media competitor audit.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 89

B2B Report Survey Marketing 89

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 118

B2B Marketing Survey Software 118

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. S: SEARCH & SOCIAL. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? market its recent content offer of a customer journey infographic.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building.

B2B 122

B2B Mobile Content Marketing SEO 122

Buzzstream

FEBRUARY 3, 2021

Case studies. It can be carried out alongside larger campaigns and studies you run for a client, but I have also had smaller clients who ask me for this as their initial sole method of link building. Infographics. Again, the aim is to think like a journalist and understand the craft of writing an article. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Case studies. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Here are three takeaways from the panel. Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

OCTOBER 25, 2023

Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. Here are some common challenges and strategies to navigate them: 1.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

prTini

NOVEMBER 7, 2014

5 Top Social Media Campaigns of 2014. How to Cure Your Workaholic Addiction. Get it Done: 35 Habits of the Most Productive People (Infographic). Social Media Checklist: Planning for a Very Social New Year. ‘Alex From Target’ and How Meme Marketing Can Work. S ign up today !

Pinterest 59

Pinterest Case Study Big Data Infographics 59

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 5 Ways to Land Media Coverage with No News (Geben). 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44

prTini

OCTOBER 24, 2014

5 Things to Look For in Social Media Analytics. Infographic: The Optimal Length for Every Social Media Update and More. Infographic: The Optimal Length for Every Social Media Update and More. Why Social Marketers Should Take Note. How to Create a Game Plan for Your Goals.

Tools 51

Tools Case Study Infographics Education 51

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a “how-to”. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility.

How To 130

How To Video Interviews YouTube 130

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 18, 2012

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well. What social good campaigns have stuck out to you or would you add to this graphic?

Case Study 92

Case Study Community Infographics Google 92

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. Third, Social Media Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. This can be achieved by curating content on social media channels and by curating content that can trigger further content. How-To Guides. Infographics. Case Studies. Social media posts.

Content Marketing 74

Content Marketing Marketing Web SEO 74

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? How can you repurpose and integrate YOUR own efforts? Used with Permission).

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

JUNE 15, 2016

In some cases we’ve used freelance researchers to do the grunt work. Listening: Social media has provided us with the ultimate research tool. The skill that’s needed is how to find that data and what to do with it. One tool you should know how to use is Google Analytics.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

Social media platforms provide a means of both distribution and engagement. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. They key is knowing how to elicit an emotional response from your audience. They come in the form of written testimonials, case studies and white papers. It’s a shame, though. Click To Tweet.

Storytelling 120

Storytelling Video Infographics YouTube 120