Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Alternatively, if you have persuasive case studies backed by compelling data, but nobody cares about your brand, that’s a problem as well.

Strategy 112

Strategy How To Content Marketing Analysis 112

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 87

Content Marketing SEO Case Study How To 87

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How do they drive traffic, create engaging content, make content get shared, and capture leads? Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. 34% said ebooks. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. What about you?

B2B 122

B2B Mobile Content Marketing SEO 122

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Cusotomer engagement.

B2B 100

B2B Infographics B2C Case Study 100

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 3: Get Started. Start Small.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. They dig through LinkedIn and blogs for experts and sources. Infographics are liked and shared on social media 3X more than other any other type of content. Watch this video on how to make your content ten times better than your competitor’s. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

OCTOBER 25, 2023

Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. Here are some common challenges and strategies to navigate them: 1.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

ISEBOX

JANUARY 6, 2016

How-To Guides, Best Practices, etc. Case Studies & Client Testimonials. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

NOVEMBER 15, 2016

Once you’ve made the decision to include multimedia, it is important to have a strategy around what type of multimedia to include, how to include it and how it fits within your overall strategy to maximize the impact of your content. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

Here's how: 33 Content Marketing Promotion Ideas. For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. I’ll show you how to create your own social media quiz, distribute it, and follow up with marketing automation. Offer case studies and testimonials. I can’t stress this enough. So that’s it!

Social Media 40

Social Media How To Media eBook 40

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Consolidate your review process.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. How-To Guides.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The skill that’s needed is how to find that data and what to do with it. One tool you should know how to use is Google Analytics. Having data without insights is totally useless.

LinkedIn 100

LinkedIn SEO Infographics Data 100

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. They key is knowing how to elicit an emotional response from your audience. It’s a shame, though.

Storytelling 120

Storytelling Video Infographics YouTube 120

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115