ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Shift Communications

DECEMBER 14, 2016

Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. The same goes for reporters when they’re determining if a source is a good fit for their story – especially for trade publications, an important piece of any successful B2B PR strategy.

Publicity 60

Publicity Healthcare Case Study B2B 60

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. 10 Unconventional and Creative Ways to Find a PR Job. What I do have to handle is broken embargos and misquotes of my clients.

Case Study 60

Case Study Crisis Study Travel 60

The Hoffman Agency

SEPTEMBER 18, 2020

Hours have been invested in establishing and nurturing relationships with the journalist and creating tailored pitches which we know add value and will actually be opened. Surely human creativity and intellect were needed to craft narratives, analyse data and form intelligent arguments and counterarguments.

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Are you convinced?

Tools 136

Tools Publicity Measurement SEO 136

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. We pitched it with a giphy and lots of attached images, and earned a mention on the Huffington Post Blog. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Resources 48

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 85

B2B Content Marketing Trends Marketing 85

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. It’s counterintuitive, but constraints with the right guidance, boost creative thinking. The publication rhythm is reliable.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Gather a portfolio of past success.

Company 111

Company Pitching System Interviews 111

Sword and the Script

JANUARY 1, 2019

4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. This is another good piece from the Unscripted Marketing series focused on creativity.

Content Marketing 60

Content Marketing Survey B2B Google 60

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

AUGUST 16, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Review webinars for pitch-ideas, contributed articles or guest posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Contently - Strategy

JANUARY 2, 2019

If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started. The idea was to create transparency across the industry and help freelance creatives negotiate.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115