Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. The post Crisis Management 101: Shark Week Case Study, Pt. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W.,

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Case Study Crisis Management Crisis Study 118

Communications Conversations

JUNE 9, 2022

But, there are certainly case studies out there of leaders who are doing this semi-regularly. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. This is an easy way to give them a peek into who the exec is, and what they care about.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. And this project reminds me why as I watched my team leverage their talent to amplify The Harmony Project’s mission.

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Case Study Study Community Nonprofit 50

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

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Case Study YouTube Measurement Interviews 156

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

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Case Study Study Content Marketing Marketing 55

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

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Case Study Crisis Study Crisis Communications 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening. For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results!

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Case Study Social Media Study Pinterest 80

Waxing UnLyrical

MARCH 26, 2012

And I hope that by sharing it with you (with OA’s permission, which I’m grateful for), it will give you some ideas on implementing not just creative campaigns for your clients/organizations, but on setting them up the right way so that you can really gauge the effectiveness when you’re done.

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Case Study Internal International Study 102

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

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Case Study Analysis Tools Agency 160

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI does not replace humans in most instances, rather, it enhances human knowledge and capabilities.

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Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 73

Creativity Communications Brand Branding 73

Steve Barrett on PR

JUNE 22, 2021

The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.

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Case Study Creativity Study Trends 109

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report.

Publicity 141

Publicity Case Study Privacy Ethics 141

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn. I hope you like it. ‘Believe the Hype’ is the title.

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Case Study Social Media Study Media 28

Wadds Inc.

SEPTEMBER 15, 2023

Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. An entire chapter is dedicated to setting value-based prices, using a case study to illustrate the approach. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified.

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How To Case Study Financial Agency 124

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

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Creativity Case Study Education Instagram 43

prTini

MARCH 29, 2016

The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Using paid social to amplify earned media is a smart way to start. A collaborative effort, this post was co-authored by Tyler Durbin , Geben’s director of business development, and myself. •••. Photo credit: Pixabay.com.

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Case Study Advertising Advertising Media Relations 28

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

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Writing Case Study Training Storytelling 198

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

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Case Study Engineering Measurement Big Data 170

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. “Every business should be thinking more creatively about what can be measured,” says Lieb. In an earlier report that she authored, Lieb identified six business goals that content and earned media could impact: The report has case studies for each business goal.

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Case Study Media Study Measurement 100

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors.

Ethics 180

Ethics Analysis Case Study Exercises 180

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

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Video Case Study Sports Creativity 62

PRSay

MAY 18, 2023

Communications instructors at the Opus College of Business have also started revising their classroom prompts, especially for case studies, to require that students add their own personal reflections to written work. Stephen Dupont, APR, Fellow PRSA, is vice president of public relations at Pocket Hercules, a Minneapolis creative firm.

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Publicity Software Education Technology 183

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

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Infographics Case Study Creativity Data 164

Prohibition

AUGUST 2, 2023

TikTok explores AI TikTok is continuing to explore AI, recently adding an AI-powered scripting tool to help marketers develop higher-quality video ads within the Creative Centre. For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds.

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Instagram Twitter Social Media B2C 62

Stuart Bruce

MARCH 6, 2014

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. Case Study public relations BarackObama David Cameron Patrick Stewart' My favourites are Patrick Stewart and Jamie Reed.

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Case Study Twitter Study Creativity 118

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins? Creative Content – Showcasing C4 to the UK market

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Comparison Video B2C Case Study 62

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

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Case Study Guidelines Study Creativity 94