Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Anne Isenhower, Anne Isenhower Communications. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way.

Video 40

Video Writing Marketing Case Study 40

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 28, 2017

Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

JUNE 11, 2018

With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media. You can see the complete write up from AdWeek here. Disrupting the norm through word of mouth communication.

Social Media 42

Social Media Case Study Media Creativity 42

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. 8 Writing Tools for Social Media (Hootsuite). How to write a social media video script (HubSpot). Case studies of brands using Meltwater (Meltwater). Adobe Social.

Social Media 40

Social Media Resources Media Case Study 40

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Are you convinced?

Tools 136

Tools Publicity Measurement SEO 136

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. CIPR Innovation and Creativity toolkit – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Karen Freberg

DECEMBER 3, 2017

Meltwater provided the light to guide us on where we need to go, what actions to take from the data, and serve as a springboard for new ideas and creative executions. Meltwater served as a great way to integrate current case studies into the class and tie it back to key concepts we were learning from the readings.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Social Media Strategy by Keith Quesenberry.

Social Media 69

Social Media Media Resources Education 69

The Hoffman Agency

JUNE 21, 2018

Google spreadsheets are a lifesaver to collect each market’s recommendations, case studies, media lists, etc. Finally, the community of supporters invested in the coin and crypto products is on the next level compared to even some consumer super fans. Clients in Asia aren’t fans of email.

Travel 28

Travel Local Case Study Energy 28

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). write press releases, generate analytics reports). In each case, the machine does an isolated task better, faster or cheaper than humans can. newsletter and website content, email send times and subject lines).

Marketing 59

Marketing Data Technology Analytics 59

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL!

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. only 23% are using community building/audience participation to bring new voices to the table). The publication rhythm is reliable.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

JANUARY 1, 2019

I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stuart Bruce

OCTOBER 17, 2015

As a PR trainer I love it because the winners should give me a constant source of fresh new case studies to use as examples of best practice. Many have been highly creative and initially make me think “Wow, I wish I’d thought of that.” Writing entries that win awards is a skill. A lot more people.

Social Media 60

Social Media How To Media YouTube 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. In some cases, your news professional and social media strategist could be the same person – but that is rare from my experience.

Marketing 52

Marketing Community Trends Case Study 52

Sword and the Script

JUNE 7, 2016

For example, here’s a look at some of the communication preferences as expressed by Generation X-ers during the middle of the buying cycle : Vendor face-to-face meeting: 33%. Case studies, customer testimonials: 23%. Industry, professional online communities or forums: 20%. Vendor website: 33%. Live, in-person demo: 26%.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Most of the tools needed to produce accessible communications are free and readily available.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115