Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 179

Reddit Software B2B Technology 179

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 62

Advertising Advertising Print YouTube 62

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team.

B2C 62

B2C Creativity Energy Print 62

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. For example, always include details such as dates, locations, and contact information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories.

Local 323

Local Pitching Print Interviews 323

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Konnect Agency

MARCH 20, 2024

Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. Your color choice should also be used in messaging across social media prior to the event. Look for us in Konnect Pink!”

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences.

Strategy 97

Strategy Ethics Social Media Data 97

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Why is media coverage important? How to secure media coverage through outreach.

Print 112

Print Trends Agency Brand 112

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 159

Media Relations Media Print Software 159

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. within a user account.

Pitching 96

Pitching Print Measurement Report 96

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. Get better acquainted with your contacts with the newly designed contact pages. Social Dashboards: When you invest time and money into PR campaigns, it’s important to understand and showcase your results.

Print 120

Print Software Mobile Writing 120

Sword and the Script

SEPTEMBER 7, 2021

monitoring or contacts) can vary and impact pricing. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. Print circulation drops again.

Software 89

Software Print Tools SEO 89

Konnect Agency

JULY 6, 2022

Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. An excellent PR agency will set the stage in the early Summer to align on long-lead outreach for print inclusions and navigate the busy news cycle in the Fall to break through the noise for short-lead placements.

Agency 52

Agency Print Pitching Product Launch 52

Cision

JULY 19, 2017

But, how does your pitch stand out when every brand claims to have this year’s must-have gift? How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media?

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

JULY 7, 2020

I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process. Prowly adds features to media database Prowly had added several enhancements to its media database.

Technology 123

Technology Publicity Software Print 123

Prohibition

AUGUST 29, 2023

Firstly, it helps create brand awareness and generate excitement. Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Cision

JUNE 2, 2017

This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal! What role does social media play in your job? How has social media transformed strategic communication?

Travel 243

Travel Agency Social Media Print 243

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Subsidiary brands. Candidates. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Brand 120

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. How do you use social media and other sources when gathering leads/story ideas? I’m across all social media platforms daily searching for story ideas.

Pitching 120

Pitching Travel Trends Print 120

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Season Greetings If you haven’t already done so, send a holiday greeting to your business contacts.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

Victorious PR

NOVEMBER 22, 2022

We work across fields to build brands that attract, offer a unique position, and effect real change in the world. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. To be the recipient of this newest award means a lot to us!

Company 52

Company Print Agency Meeting 52

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers.

Print 54

Print Film Instagram Creativity 54

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133