Ronn Torossian
NOVEMBER 21, 2022
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are.
Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.
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Agility PR Solutions
AUGUST 1, 2022
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.
Agility PR Solutions
JULY 31, 2022
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Ronn Torossian
APRIL 1, 2022
When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The post Social Media Strategies for Financial Services Companies appeared first on.
Ronn Torossian
JANUARY 29, 2020
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. A stodgy or stiff brand voice.
ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.
ImPRessions - Crenshaw Communications
JUNE 22, 2021
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. That means there’s greater potential for B2B brands to reach an engaged audience of business users.
Ronn Torossian
DECEMBER 28, 2020
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.
PR Daily
NOVEMBER 16, 2022
Social media is constantly in flux. As platforms continuously work to enhance their users’ experiences, brands must be prepared to adapt. While there are many social media updates to explore, I’ve identified six trends you shouldn’t overlook in the new year.
PR for Anyone
JUNE 22, 2021
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.
PR Daily
OCTOBER 11, 2022
There were several major developments this week in the world of social media. LinkedIn hopes new features boost brand engagement. LinkedIn is offering several new features on its brand pages to help increase engagement.
Agility PR Solutions
SEPTEMBER 14, 2022
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. That’s a real shame because social media data […].
Prohibition
FEBRUARY 2, 2023
Wondering how to make your social media ads work? The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. might well have been one of the worst things that has ever happened to social media marketing.
PR Daily
NOVEMBER 23, 2022
The World Cup is underway and brands are paying attention. The soccer tournament has been big business for international brands — Adidas Chief Financial Officer Harm Ohlmeyer told investors last week that the company expects up to $417 million in sales from the World Cup.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.
Agility PR Solutions
JANUARY 12, 2022
The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media
HMA Public Relations
JUNE 9, 2022
New social commerce features are giving brands the chance to enhance sales, build social media presence and more. In today's post, Justin Liggin discusses how shopping has become a part of social media.
Agility PR Solutions
AUGUST 3, 2021
Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].
Cision
FEBRUARY 9, 2021
See how five companies successfully and creatively use social media in their PR strategies. US Blog
Onclusive
SEPTEMBER 27, 2021
As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.
Ronn Torossian
NOVEMBER 8, 2021
The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy
PR Daily
AUGUST 26, 2022
Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. This information is essential for brand strategy and for building a positive reputation among consumers. Branding Social Media
Prohibition
JANUARY 20, 2023
Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar.
PR Daily
OCTOBER 31, 2022
With social media, it’s fairly easy for brands to connect with their audience and communicate directly with them. However, it is important for brands to be strategic with their social media use to maximize their impact and return on investment.
Agility PR Solutions
JULY 10, 2022
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
PR Daily
FEBRUARY 16, 2021
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].
PR Daily
JULY 26, 2022
Employees can be a secret weapon in your social media marketing. Many businesses overlook this step; we draft marketing plans that include social media, email, website or advertising without considering one of our most effective marketing resources – our employees.
PR Daily
NOVEMBER 23, 2022
We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Media predictions. Social media predictions.
PR Daily
AUGUST 5, 2022
We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].
PR Daily
AUGUST 4, 2022
Why is a social media professional so excited about all of this stuff? It really did remind me of the early days in social media, when your “friends” were really friends and organic posting wasn’t stifled by algorithms. Get more social. Creators are the brands.
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.
The Proactive Report
NOVEMBER 21, 2022
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand.
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Prohibition
JANUARY 23, 2023
Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.
PR Daily
JUNE 14, 2022
If the nano influencer has the same audience as your product, your brand will be shown to the right people. 21-23 in Disney World for our Social Media Conference ]. They work with small-to-medium brands and have good engagement. Social Media
PR Daily
MAY 14, 2020
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.
PR Daily
NOVEMBER 22, 2022
Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media. Social Media LinkedIn social media TikTok YouTube
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