Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

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Journalism Social Media Tools Brand 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 195

Social Media Brand Branding Media 195

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?

Social Media 203

Social Media Marketing Media Privacy 203

PR Daily

JANUARY 17, 2019

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

Infographics 169

Infographics Social Media Marketing Media 169

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Social Media 160

Social Media Brand Branding Media 160

PR Daily

MARCH 1, 2019

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. social media users now watch video on Facebook.

Social Media 166

Social Media Media Video Survey 166

PR Daily

FEBRUARY 22, 2019

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

Social Media 170

Social Media Reddit Pinterest Marketing 170

PR Daily

FEBRUARY 14, 2019

Few things bring the social media scroll screeching to a halt quicker than a compelling image. Every social media platform has different needs when it comes to uploading images. The post Infographic: How should you size images for social media platforms?

Infographics 167

Infographics Social Media Media Instagram 167

PR Daily

JANUARY 8, 2019

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.

Social Media 167

Social Media Retail Media Local 167

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media Strategy Media Pinterest 428

PR Daily

FEBRUARY 19, 2019

Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

Social Media 147

Social Media Measurement Media Analytics 147

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Best Wishes, #SMprofs social media class teaching social medi

Social Media 113

Social Media Media Education Exercises 113

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Social Media 336

Social Media Media Video Community 336

PR Daily

JANUARY 31, 2019

Social media can reach big audiences, but it comes with risks. How much do you plan to invest in social media this year? Some mistakes can be worse than having no social media presence at all. Social Media infographic infographics social media infographic

Infographics 160

Infographics Social Media Media Web 160

PR Daily

FEBRUARY 7, 2019

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?

Social Media 146

Social Media Media Infographics Video 146

PR Daily

MARCH 18, 2019

Before paying any new micro-influencer to promote your brand, make sure their audience is genuine. Nicolette’s engagement rate is well above average for Instagram (you can check out the average engagement rates by social network here ).

Social Media 150

Social Media Media Fashion Instagram 150

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.

Social Media 325

Social Media Brand Branding Media 325

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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B2B Social Media Media Software 187

PR Expanded

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Community 195

Community Social Media Media Technology 195

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 247

Social Media Strategy Media Pinterest 247

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?

Social Media 169

Social Media Brand Branding Media 169

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Social Media 293

Social Media Publicity Media B2B 293

PR Expanded

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

Social Media 226

Social Media Media Exercises Sports 226

PR Daily

JANUARY 30, 2019

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019?

Social Media 171

Social Media Media Energy Brand 171

PR Daily

MARCH 6, 2019

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.

Video 128

Video Social Media Film Media 128

PR Daily

FEBRUARY 21, 2019

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Storytelling 163

Storytelling Social Media Media Instagram 163

Agility PR Solutions

MARCH 4, 2019

It’s only been over the past few years that brands have started to pay close attention to customer activity on social media. The post Redefining the customer relationship through social media appeared first on Agility PR Solutions.

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Social Media Media Facebook Twitter 99

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.

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Social Media Brand Branding Media 287

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

Social Media 298

Social Media Media Viral Brand 298

Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

Fashion 55

Fashion Social Media Brand Branding 55

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. This is especially if brands try to promote external links.

Social Media 158

Social Media Brand Branding Media 158

PR Daily

JANUARY 20, 2019

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. The post Infographic: Are marketers fibbing about social media video efforts?

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Video Social Media Infographics Marketing 142

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Crisis Communications 227

Crisis Communications Social Media Crisis Communications 227

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Social Media 181

Social Media Marketing Media Google 181

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Social Media 327

Social Media How To Media Analysis 327

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Social Media 316

Social Media How To Media Financial 316

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

Social Media 280

Social Media Media Marketing Study 280

PR Daily

JANUARY 15, 2019

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. and this will give brands access to many fresh approaches to achieve their goals. Social stories. Social messaging.

Social Media 167

Social Media Trends Privacy Marketing 167

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

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Social Media Media Crisis Communications Reputation 313