Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 195

Social Media Brand Branding Media 195

Ronn Torossian

APRIL 22, 2019

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 212

Social Media Brand Branding Media 212

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?

Social Media 203

Social Media Marketing Media Privacy 203

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 285

Social Media Strategy Media Pinterest 285

Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

Fashion 69

Fashion Social Media Brand Branding 69

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.

Social Media 325

Social Media Brand Branding Media 325

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?

Social Media 164

Social Media Brand Branding Airlines 164

PR Expanded

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

Social Media 220

Social Media Media Exercises Sports 220

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 164

Social Media Strategy Media Pinterest 164

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.

Social Media 287

Social Media Brand Branding Media 287

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

Social Media 298

Social Media Media Viral Brand 298

PR Daily

MAY 14, 2019

Within the next year, they are expected to drive 80% of all online traffic , and brand managers that aren’t tapping into their potential are already behind. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

Infographics 169

Infographics Social Media Video Media 169

Agility PR Solutions

MAY 29, 2019

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target […].

Social Media 131

Social Media Strategy Media Facebook 131

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 182

B2B Social Media Media Software 182

PR Expanded

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Community 195

Community Social Media Media Education 195

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Social Media 293

Social Media Publicity Media B2B 293

PR Daily

JUNE 19, 2019

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.

Social Media 170

Social Media Media B2C Nonprofit 170

PR Daily

JUNE 13, 2019

What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.

Infographics 171

Infographics Trends Social Media Media 171

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Social Media 327

Social Media How To Media Analysis 327

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Social Media 316

Social Media How To Media Financial 316

Ronn Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. Ronn Torossian BRANDING Celebrity PR Social Media

Social Media 254

Social Media Media Agency Blogging 254

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

Social Media 280

Social Media Media Marketing Study 280

PR Daily

APRIL 25, 2019

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads.

Infographics 171

Infographics Social Media Trends Media 171

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Crisis Communications 227

Crisis Communications Social Media Crisis Communications 227

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Social Media 313

Social Media Media Crisis Communications Reputation 313

PR Daily

APRIL 4, 2019

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographics 170

Infographics Social Media Media Marketing 170

PR Daily

MAY 21, 2019

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

Social Media 171

Social Media Media Measurement Analytics 171

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

Consumer 335

Consumer B2B Social Media B2C 335

PR Daily

JANUARY 17, 2019

Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.

Infographics 171

Infographics Social Media Marketing Media 171

Agility PR Solutions

APRIL 9, 2019

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. Analysis Public Relations social media

Social Media 144

Social Media Strategy Media Brand 144

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Social Media 164

Social Media Brand Branding Media 164

Meltwater - PR

JUNE 23, 2019

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

Social Media 85

Social Media Enterprise Course Media 85

Brand24

NOVEMBER 23, 2018

Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations. Business Social Media Marketing Social Media Monitoring best social media monitoring tools brand monitoring social listening social media monitoring social media monitoring toolsWhether you like it or not, your business is most likely talked about somewhere online.

Tools 77

Tools Social Media Media Brand 77

Cision

JULY 7, 2015

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It

Guidelines 336

Guidelines Social Media Brand Branding 336

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Social Media 181

Social Media Marketing Media Google 181

PR Warrior

OCTOBER 10, 2018

I’m an unabashed social media purist. . This is what social media has always been about. Anyway, I thought I’d take the opportunity to share this story while experiencing the power of social media in full flight.

Social Media 267

Social Media Media LinkedIn Community 267

PR Daily

APRIL 1, 2019

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Examples 171

Examples Storytelling Social Media Media 171

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Best Wishes, #SMprofs social media class teaching social medi

Social Media 95

Social Media Media Education Exercises 95