Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Social Media 212

Social Media Strategy Media Brand 212

PR Daily

FEBRUARY 16, 2021

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

Social Media 167

Social Media Brand Branding Media 167

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Social Media 230

Social Media Creativity Strategy Brand 230

PR Daily

FEBRUARY 11, 2021

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Social Media 121

Social Media Strategy Viral Media 121

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

B2B 184

B2B Social Media Brand Branding 184

Ronn Torossian

FEBRUARY 3, 2021

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

Social Media 195

Social Media Marketing Media Strategy 195

PR Daily

AUGUST 6, 2020

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

Social Media 171

Social Media Brand Branding Media 171

PR Daily

DECEMBER 21, 2020

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Social Media 171

Social Media Media Consumer Survey 171

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

Social Media 225

Social Media B2B Media Leadership 225

PR Daily

JANUARY 25, 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Brands just need to take the time to find their fit. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

Social Media 171

Social Media Trends Instagram Media 171

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […]. The post Social Media Lead Generation appeared first on.

Social Media 150

Social Media Media Study Report 150

PR Daily

JULY 22, 2020

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. COVID has impacted this too, and in ways that can bolster your travel brand.

Travel 144

Travel Social Media Pinterest Transportation 144

PR Daily

FEBRUARY 25, 2021

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

Social Media 150

Social Media Instagram Pinterest Mobile 150

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 78

Tools Social Media Brand Branding 78

PR Daily

FEBRUARY 17, 2021

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. But we’re not the only brand catching onto the trend. Designer brands aren’t far behind, either.

Social Media 171

Social Media Marketing Viral Fashion 171

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media 150

Social Media Brand Branding Media 150

B2B PR Sense

NOVEMBER 13, 2020

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Try another social media platform.

Social Media 167

Social Media Study B2B Media 167

PR Daily

NOVEMBER 20, 2020

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? One of the key elements that makes consumers feel connected to brands is authenticity.

Social Media 161

Social Media How To Media Community 161

PR Daily

FEBRUARY 25, 2021

If there is one guarantee about working in social media, it’s that change is inevitable. Here are five best practices to help ensure your social content resonates in 2021: 1. When companies post surface-level statements on current events or social issues (e.g.

Social Media 136

Social Media Healthcare Instagram Media 136

PR Daily

NOVEMBER 19, 2020

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

Social Media 162

Social Media How To Media Instagram 162

PR Daily

MAY 14, 2020

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. FREE GUIDE: 6 steps to crafting an internal social media plan ].

Social Media 129

Social Media Media Advertising Advertising 129

Glean.info Blog

NOVEMBER 5, 2020

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.

Social Media 70

Social Media Customer Service Media Enterprise 70

PR Daily

SEPTEMBER 11, 2020

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Social Media 171

Social Media Strategy Media Healthcare 171

Agility PR Solutions

OCTOBER 12, 2020

Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others.

Social Media 90

Social Media Brand Branding Media 90

PR Daily

OCTOBER 20, 2020

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea.

Social Media 129

Social Media Report Survey Media 129

Glean.info Blog

DECEMBER 9, 2020

Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards.

Policies 60

Policies Employee Social Media Government 60

Glean.info Blog

OCTOBER 26, 2020

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “As the spread of harmful content increases, so does the risk for brands.”

Reputation 67

Reputation Social Media Brand Branding 67

HMA Public Relations

FEBRUARY 5, 2021

Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. PR Toolkit Social Media Analytics brand awareness engagement Insights Instagram metrics Reach social media volume

Social Media 57

Social Media Media Instagram Analytics 57

Awario

AUGUST 12, 2020

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario

Social Media 126

Social Media Analytics Tools Brand 126

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 181

Social Media Trends Instagram B2B 181

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building? Defending your Social Influence. Trust in social media and journalism are at an all-time low. What comes after social media?

Social Media 156

Social Media Marketing Media Privacy 156

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram.

Healthcare 85

Healthcare Social Media Instagram Nonprofit 85

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Analysis Public Relations social media

Social Media 125

Social Media Viral Advertising Advertising 125

PR Daily

FEBRUARY 19, 2021

The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. There’s something so silly about seeing BarkBox, a dog company, “talk” to a brand like Mountain Dew.

Social Media 121

Social Media Sports Viral Advertising 121

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

Social Media 249

Social Media Media Community Reputation 249

PR Daily

AUGUST 3, 2019

What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Luckily, the most important principles of making a “boring” brand interesting in social happen to be some of the same fundamentals that make any brand interesting in any medium: Know your brand.

Social Media 131

Social Media Real Estate Transportation Brand 131

Ronn Torossian

AUGUST 22, 2019

Not all social media sites are created equal. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Social Media 150

Social Media Instagram Media Strategy 150

PR Daily

JANUARY 26, 2021

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

Social Media 132

Social Media Company Storytelling Media 132