Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

B2B 228

B2B Social Media Brand Branding 228

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media 195

Social Media Media Study Report 195

PR Daily

MAY 14, 2020

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.

Social Media 167

Social Media Media Advertising Advertising 167

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 195

Social Media Brand Branding Media 195

PR Daily

JUNE 23, 2020

the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.

Social Media 169

Social Media Trends Media Employee 169

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 226

Social Media Trends Instagram Media 226

PR Daily

AUGUST 3, 2019

What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media.

Social Media 171

Social Media Real Estate Brand Branding 171

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 96

Analysis Social Media How To Media 96

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?

Social Media 203

Social Media Marketing Media Privacy 203

PR Daily

MARCH 3, 2020

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. Brand Journalism Branding Content Marketing Marketing Social Media

Social Media 169

Social Media Trends Media Mobile 169

Ronn Torossian

AUGUST 22, 2019

Not all social media sites are created equal. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. The post Tailoring Your Social Media Voice appeared first on.

Social Media 195

Social Media Instagram Media Strategy 195

PR Daily

MAY 21, 2020

Here’s how to strike the right balance in the age of social distancing. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels. We host social media experts and members of our product team.

Social Media 170

Social Media Media Energy Training 170

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Social Media 324

Social Media Media Community Reputation 324

PR Daily

JUNE 29, 2020

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Starbucks joins Unilever, Coca-Cola, Verizon and more in halting social media ads. SOCIAL BUZZ .

Retail 126

Retail Social Media Brand Branding 126

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing?

Social Media 170

Social Media Brand Branding Real Estate 170

Ronn Torossian

APRIL 22, 2019

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 212

Social Media Brand Branding Media 212

B2B PR Sense

JANUARY 9, 2020

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

Social Media 226

Social Media Brand Branding How To 226

PR Daily

MARCH 27, 2020

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels. Any tips for brands looking to add this tactic?

Social Media 171

Social Media Strategy Media Healthcare 171

Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

Fashion 73

Fashion Social Media Brand Branding 73

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Social Media 165

Social Media Brand Branding Media 165

PR Daily

OCTOBER 13, 2019

Just how public should a major CEO’s social media presence be? Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter.

Social Media 162

Social Media Media LinkedIn Twitter 162

PR Expanded

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

Social Media 219

Social Media Media Exercises Sports 219

PR Daily

AUGUST 9, 2019

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. A bit of “brand awareness”?

Social Media 166

Social Media Communications Media Energy 166

Agility PR Solutions

JULY 9, 2020

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. The post Tapping the power of social media groups for PR appeared first on Agility PR Solutions.

Groups 78

Groups Social Media Web Community 78

PR Daily

MARCH 23, 2020

In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Plus, outside-the-box thinking can be hugely beneficial for a brand.

Social Media 149

Social Media Media Radio Television 149

B2B PR Sense

FEBRUARY 10, 2020

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy.

Social Media 187

Social Media Brand Branding How To 187

PR Daily

JANUARY 3, 2020

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes—or brand-bruising blunders that can ignite a crisis. Social Media

Social Media 133

Social Media Media Instagram Twitter 133

PR Daily

JULY 8, 2019

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Consumer 171

Consumer Social Media Report Media 171

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

B2B 334

B2B Consumer Social Media B2C 334

Ronn Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. Ronn Torossian BRANDING Celebrity PR Social Media

Social Media 254

Social Media Media Agency Blogging 254

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 193

B2B Social Media Media Software 193

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. This is especially if brands try to promote external links.

Social Media 156

Social Media Brand Branding Media 156

PR Daily

APRIL 1, 2019

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Examples 171

Examples Storytelling Social Media Media 171

PR Daily

OCTOBER 8, 2019

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

Social Media 145

Social Media Media Exercises Pinterest 145

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Social Media 311

Social Media Publicity Media B2B 311

PR Daily

MAY 19, 2020

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns.

Industry 131

Industry Social Media Comparison Media 131

PR Daily

JULY 15, 2019

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users.

Social Media 171

Social Media Enterprise Media Community 171

PR Daily

JANUARY 31, 2020

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media

Social Media 154

Social Media Customer Service Skype Privacy 154