Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media 195

Social Media Media Study Report 195

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 195

Social Media Brand Branding Media 195

PR Daily

AUGUST 3, 2019

What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media.

Social Media 171

Social Media Real Estate Brand Branding 171

Ronn Torossian

AUGUST 22, 2019

Not all social media sites are created equal. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. The post Tailoring Your Social Media Voice appeared first on.

Social Media 195

Social Media Media Instagram Strategy 195

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?

Social Media 204

Social Media Marketing Media Privacy 204

B2B PR Sense

JANUARY 9, 2020

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

Social Media 199

Social Media Brand Branding How To 199

PR Daily

OCTOBER 13, 2019

Just how public should a major CEO’s social media presence be? Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter.

Social Media 163

Social Media Media LinkedIn Twitter 163

PR Daily

JANUARY 3, 2020

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes—or brand-bruising blunders that can ignite a crisis. Social Media

Social Media 130

Social Media Media Instagram Twitter 130

Ronn Torossian

APRIL 22, 2019

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 212

Social Media Brand Branding Media 212

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Social Media 322

Social Media Media Community Reputation 322

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.

Social Media 168

Social Media Brand Branding Media 168

Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

Fashion 73

Fashion Social Media Brand Branding 73

PR Daily

AUGUST 9, 2019

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. A bit of “brand awareness”?

Social Media 168

Social Media Communications Media Energy 168

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?

Social Media 170

Social Media Brand Branding Airlines 170

PR Daily

OCTOBER 8, 2019

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

Social Media 146

Social Media Media Exercises Pinterest 146

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 207

B2B Social Media Media Software 207

PR Daily

JULY 8, 2019

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Consumer 171

Consumer Social Media Report Media 171

PR Expanded

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

Social Media 218

Social Media Media Exercises Sports 218

B2B PR Sense

OCTOBER 17, 2019

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

Social Media 164

Social Media Strategy How To B2C 164

Doctor Spin

JANUARY 15, 2020

Primary metrics must be useful for brands. During my PR career, I often made it a point to distinguish between social media naturals and brand ambassadors , for instance. Primary metrics must be useful for brands. Quick Links Not all influencers are equal creators.

Social Media 73

Social Media YouTube Instagram How To 73

PR Daily

JULY 15, 2019

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users.

Social Media 171

Social Media Media Enterprise Community 171

PR Daily

NOVEMBER 3, 2019

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media

Industry 159

Industry Social Media Media Airlines 159

PR Daily

APRIL 1, 2019

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Examples 171

Examples Storytelling Social Media Media 171

PR Daily

AUGUST 19, 2019

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. The result can be a hiring bottleneck that keeps your brand from reaching its goals.

Social Media 167

Social Media Media Instagram Employee 167

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. This is especially if brands try to promote external links.

Social Media 158

Social Media Brand Branding Media 158

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Social Media 310

Social Media Publicity Media B2B 310

PR Daily

JULY 9, 2019

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep.

Social Media 165

Social Media How To Media Instagram 165

Ronn Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. Ronn Torossian BRANDING Celebrity PR Social Media

Social Media 254

Social Media Media Agency Blogging 254

PR Daily

JANUARY 8, 2019

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.

Social Media 170

Social Media Retail Media Local 170

PR Daily

FEBRUARY 19, 2019

Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

Social Media 170

Social Media Measurement Media Analytics 170

PR Daily

MAY 21, 2019

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

Social Media 171

Social Media Media Measurement Analytics 171

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

Consumer 333

Consumer B2B Social Media B2C 333

PR Daily

AUGUST 22, 2019

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

Course 171

Course Social Media YouTube Media 171

Meltwater - PR

JUNE 23, 2019

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

Social Media 165

Social Media Enterprise Course Media 165

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Crisis Communications 227

Crisis Communications Social Media Crisis Communications 227

PR Expanded

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Community 195

Community Social Media Media Education 195

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 285

Social Media Strategy Media Pinterest 285

PR Daily

APRIL 8, 2019

How can your organization use social media to attract customers and develop a strong brand position? Top brands on Instagram have been found to experience per-follower engagement levels of around 4.21%. There’s an art to posting on social media.

Social Media 170

Social Media Strategy Media Instagram 170