Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Social Media 195

Social Media Brand Branding Trends 195

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Color is not the only aspect of your brand.

How To 130

How To Social Media Pitching Brand 130

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media

Social Media 137

Social Media Strategy Brand Branding 137

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. A stodgy or stiff brand voice.

Social Media 219

Social Media B2B Media Video 219

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

How To 130

How To Social Media Case Study Brand 130

Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Social Media 212

Social Media Strategy Media Brand 212

Ronn Torossian

NOVEMBER 8, 2021

The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy

Viral 195

Viral Social Media Local Media 195

Agility PR Solutions

AUGUST 3, 2021

Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].

Social Media 145

Social Media Brand Branding Tools 145

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 311

Social Media Enterprise Media Viral 311

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media 195

Social Media Media Study Report 195

PR Daily

JANUARY 20, 2022

Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we see a clear brand identity for, we likely do.

Social Media 158

Social Media Nonprofit Leadership Media 158

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Social Media 298

Social Media Creativity Brand Branding 298

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

B2B 187

B2B Social Media Brand Branding 187

PR Daily

FEBRUARY 16, 2021

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

Social Media 170

Social Media Brand Branding Media 170

PR Daily

OCTOBER 28, 2021

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

Social Media 163

Social Media Data Media Facebook 163

PR Daily

JANUARY 11, 2022

In late 2021, digital media company theSkimm asked its readers to share their stories and experiences concerning paid family leave (or lack thereof). The post Pinterest, others show support for paid family leave on social media appeared first on PR Daily.

Pinterest 150

Pinterest Social Media Handbook Policies 150

PR Daily

SEPTEMBER 28, 2021

Often, in the first iteration of their plan, they confidently share that they will “use social media to do their marketing.” Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take.

Social Media 168

Social Media Strategy Media Print 168

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

Social Media 243

Social Media B2B Media Leadership 243

PR Daily

AUGUST 6, 2020

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

Social Media 171

Social Media Brand Branding Media 171

PR Daily

SEPTEMBER 21, 2021

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. But what are consumers looking for from your brand’s social media channels?

Social Media 164

Social Media Report Automotive Instagram 164

B2B PR Sense

NOVEMBER 13, 2020

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Try another social media platform.

Social Media 233

Social Media B2B Media Study 233

PR Daily

OCTOBER 4, 2021

Each time we have a new position to fill at our PR firm, I find myself scrolling through résumé after résumé from eager recent graduates listing ambitious internships to demonstrate their experience and initiative—almost all of them wholly dedicated to social media roles.

Internal 170

Internal International Social Media Pitching 170

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

Social Media 156

Social Media Examples Media Brand 156

PR Daily

JULY 15, 2021

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

Social Media 171

Social Media Media Construction Exercises 171

PR Daily

MAY 14, 2020

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.

Social Media 169

Social Media Media Advertising Advertising 169

PR Daily

SEPTEMBER 23, 2021

You also know that sending free product to an influencer that you don’t have a relationship with is risky—the influencer isn’t guaranteed to share about your brand and there might be very little return on your effort. So, what is a brand to do?

Social Media 160

Social Media Instagram Brand Branding 160

PR Daily

MARCH 24, 2021

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

Social Media 171

Social Media Brand Branding Small Business 171

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media 150

Social Media Brand Branding Media 150

PR Daily

JULY 8, 2021

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

Social Media 171

Social Media LinkedIn Media Privacy 171

PR Daily

AUGUST 9, 2021

You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. 8-10 for our Social Media Conference at Disney. ]. Here are four tips to help your brand break into the social media spotlight: 1.

Video 170

Video Social Media How To Media 170

PR Daily

APRIL 6, 2021

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand?

Social Media 110

Social Media Brand Branding How To 110

PR Daily

FEBRUARY 11, 2021

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Social Media 132

Social Media Strategy Viral Media 132

PR Daily

OCTOBER 5, 2021

There are so many platforms to choose from and a number of considerations to think of when allocating resources to create content for and maintain a channel (not to mention making sure your goal setting, social listening, hitting KPIs, etc.). PR Industry Social Media The Workplace

Social Media 151

Social Media Reddit Pinterest Resources 151

PR Daily

JANUARY 20, 2022

This promotion is the latest phase of Marriott Bonvoy’s Power of Travel Campaign, which the hospitality brand launched last year to promote travel as lockdown restrictions eased.

Social Media 131

Social Media Travel Energy Transportation 131

PR Daily

DECEMBER 21, 2020

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Social Media 171

Social Media Media Consumer Survey 171

PR Daily

JULY 1, 2021

Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates. With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%.

Social Media 163

Social Media Tourism Travel Media 163

Agility PR Solutions

AUGUST 16, 2021

But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions.

Storytelling 124

Storytelling Social Media Brand Branding 124

Glean.info Blog

NOVEMBER 5, 2020

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.

Social Media 91

Social Media Customer Service Media Data 91