5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Color is not the only aspect of your brand.

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Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. A stodgy or stiff brand voice.

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy

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5 social media tactics to improve brand loyalty

Agility PR Solutions

Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].

Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Why executive positioning on social media should be a top priority in 2022

PR Daily

Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we see a clear brand identity for, we likely do.

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

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Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

How social media and PR work together in 2021

PR Daily

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

Pinterest, others show support for paid family leave on social media

PR Daily

In late 2021, digital media company theSkimm asked its readers to share their stories and experiences concerning paid family leave (or lack thereof). The post Pinterest, others show support for paid family leave on social media appeared first on PR Daily.

How your social media strategy hurts more than it helps

PR Daily

Often, in the first iteration of their plan, they confidently share that they will “use social media to do their marketing.” Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

Report: How often your competitors post on social media

PR Daily

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. But what are consumers looking for from your brand’s social media channels?

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Try another social media platform.

Interns should do more than work on social media

PR Daily

Each time we have a new position to fill at our PR firm, I find myself scrolling through résumé after résumé from eager recent graduates listing ambitious internships to demonstrate their experience and initiative—almost all of them wholly dedicated to social media roles.

Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

5 things you must cover in your social media guide

PR Daily

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.

How to engage social media influencers to post about your brand organically

PR Daily

You also know that sending free product to an influencer that you don’t have a relationship with is risky—the influencer isn’t guaranteed to share about your brand and there might be very little return on your effort. So, what is a brand to do?

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

10 ways to freshen up your social media presence

PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

How to make your social media video sticky

PR Daily

You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. 8-10 for our Social Media Conference at Disney. ]. Here are four tips to help your brand break into the social media spotlight: 1.

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How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand?

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Consider these overlooked platforms in your social media plan

PR Daily

There are so many platforms to choose from and a number of considerations to think of when allocating resources to create content for and maintain a channel (not to mention making sure your goal setting, social listening, hitting KPIs, etc.). PR Industry Social Media The Workplace

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

This promotion is the latest phase of Marriott Bonvoy’s Power of Travel Campaign, which the hospitality brand launched last year to promote travel as lockdown restrictions eased.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

3 tips for social media in a socially-distanced world

PR Daily

Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates. With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%.

How social media can help executives hit a brand storytelling home run

Agility PR Solutions

But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions.

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.