28 
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
3 ‘boring’ brands that have made a social media splash
PR Daily
AUGUST 3, 2019
What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media.
How your social media can help recruit talented team members
PR Daily
AUGUST 19, 2019
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. The result can be a hiring bottleneck that keeps your brand from reaching its goals.
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
4 social media pitfalls for communicators
PR Daily
AUGUST 9, 2019
However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. A bit of “brand awareness”?
|
Report: Consumers want to be entertained on social media
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
What Materials Do You Need to Launch Your Brand’s Social Media?
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.
How starting a conversation boosts social media engagement
PR Daily
JULY 15, 2019
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users.
Infographic: Your social media marketing checklist
PR Daily
JANUARY 17, 2019
Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.
Infographic: Why your social media team must invest in video
PR Daily
MAY 14, 2019
Within the next year, they are expected to drive 80% of all online traffic , and brand managers that aren’t tapping into their potential are already behind. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].
|
|
Infographic: The 5 P’s of social media marketing
PR Daily
APRIL 4, 2019
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
Infographic: Trends that are shaping the social media landscape
PR Daily
APRIL 25, 2019
To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads.
3 brands that use social media snark effectively (and deliciously)
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.
How to convert social media critics into avid fans
PR Daily
JULY 9, 2019
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep.
How to build your social media content calendar
PR Daily
JULY 24, 2019
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
Don’t make these marketing blunders on social media
PR Daily
JULY 23, 2019
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].
Infographic: Why social media marketing is essential
PR Daily
JANUARY 13, 2019
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media is perfect for this.
Book Review: A Roadmap for Teaching Social Media
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
How PR pros should account for social media ‘lurkers’
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
10 spellbinding examples of social media storytelling
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling
#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media
PR Expanded
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ.
Infographic: Top social media trends, by the numbers
PR Daily
JUNE 13, 2019
What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
Why measuring social media ROI still stumps PR pros
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?
PR’s Critical Role in Search and Social Media Marketing
Meltwater - PR
JUNE 23, 2019
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.
Infographic: 15 guaranteed ways to repel your social media audience
PR Daily
APRIL 23, 2019
Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there.
Infographic: Common mistakes to avoid in your social media strategy
PR Daily
MAY 5, 2019
Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.
Social Media Strategy Template
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
Sears’ social media won’t go down without a fight
PR Daily
JANUARY 8, 2019
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.
4 steps to boost PR campaigns with social media influencers
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.
Are You Really Listening on Social Media?
Cision
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.
Should Brands Talk Back On Social Media?
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?
Discovering the Roadmap in Teaching Social Media
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
7 ideas for social media posts
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
Study: Marketers struggle to prove social media ROI
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
5 ways social media has revolutionized PR
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.
Let's personalize your content