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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
Infographic: Your social media marketing checklist
PR Daily
JANUARY 17, 2019
Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.
Infographic: Why social media marketing is essential
PR Daily
JANUARY 13, 2019
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media is perfect for this.
Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
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Sears’ social media won’t go down without a fight
PR Daily
JANUARY 8, 2019
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.
Social Media Strategy Template
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
9 trends to watch for social media marketers
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. and this will give brands access to many fresh approaches to achieve their goals. Social stories. Social messaging.
Social Media Mistakes
The Proactive Report
APRIL 1, 2015
The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.
Book Review: A Roadmap for Teaching Social Media
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
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How Social Media Drives B2B PR
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
The #PRStudChat Community Discusses Social Media & Change On November 15th
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
10 Social Media and Public Relations Tactics You Need to Know
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.
Frank Strong on Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
Social Media Content Cheat Sheet
The Proactive Report
NOVEMBER 18, 2016
Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media Strategy
Amazon stirs social media pot with tongue-in-cheek hashtag
PR Daily
JANUARY 18, 2019
A good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and promotions and can help users find your content. Guessing the social media grunt isn't a fan [link].
Discovering the Roadmap in Teaching Social Media
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
How to tailor your videos for different social media platforms
PR Daily
JANUARY 17, 2019
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. This fact hasn’t gone unnoticed by brand managers.
Should Brands Talk Back On Social Media?
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?
5 social media trends to watch in 2019
PR Daily
DECEMBER 14, 2018
The only constant is social media marketing is change. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers.
7 Tips For Handling Crisis Communications on Social Media
Ronn Torossian
JULY 2, 2018
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.
Are You Really Listening on Social Media?
Cision
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.
Brand Engagement on Social Media Has Never Mattered Less
Sword and the Script
SEPTEMBER 26, 2017
This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. This is especially if brands try to promote external links.
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. Following is a summary of the common themes across their social business journey.
15 questions to ask when hiring a social media partner
PR Daily
JANUARY 8, 2019
How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels. It’s important to make an informed decision before hiring a social media agency or consultant.
Social Media for Consumer vs. B2B: Three Fundamental Differences
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
Infographic: The best times to schedule your social media post
PR Daily
DECEMBER 25, 2018
How can you make the most of your social media efforts? However, each social platform utilizes different algorithms. brands and their social media activities. The post Infographic: The best times to schedule your social media post appeared first on PR Daily.
10 essentials for your social media marketing campaigns
PR Daily
DECEMBER 26, 2018
It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media
How To Monitor Social Media Like a Boss
Cision
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.
How to Create a Social Media Content Calendar
Cision
SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.
5 Offline Marketing Tactics That Boost Social Media Engagement
Cision
SEPTEMBER 15, 2016
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
8 time-saving social media marketing tools
PR Daily
DECEMBER 23, 2018
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.
Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.
Personal Versus Private in PR and Social Media
Cision
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
Consumers now expect brands to respond to social media comments within hours
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. I see [social media] as a way where […]. Public Relations social media
The 12 Best Social Media Monitoring Tools
Brand24
NOVEMBER 23, 2018
Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations. Business Social Media Marketing Social Media Monitoring best social media monitoring tools brand monitoring social listening social media monitoring social media monitoring toolsWhether you like it or not, your business is most likely talked about somewhere online.
Do These Mistakes Keep You From A Bigger Social Media Budget?
Cision
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.
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