Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas. In Wikipedia. In Wikipedia.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Communications Conversations

MAY 22, 2018

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.

Communications 83

Communications Brand Branding Wikipedia 83

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Mora Communications

NOVEMBER 21, 2017

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

Brand 40

Brand Branding Wikipedia Print 40

Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Flack's Revenge

JUNE 13, 2019

Flash forward twenty or so years and it is not well-intentioned if sometimes annoying US marketers who’ve mastered memetics. Now I think most people equate the term with social media influencer – anyone with a big Instagram following who shills for a brand. Real influence is about more than just a number , I wrote a while back.

Wikipedia 136

Wikipedia Social Media Travel Web 136

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. What does PR mean to your organization?

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Cision

APRIL 1, 2016

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away. Austin fights hard to keep Austin weird, but more brands come every year. Social networks have to monetize.

Instagram 120

Instagram Wikipedia Privacy Policies 120

prTini

SEPTEMBER 19, 2014

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

Tools 50

Tools Wikipedia Case Study Marketing 50

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR in High Definition

OCTOBER 23, 2019

However, some have taken the bold step in defining a purpose that resonates through not just marketing and the C-suite, but through every part of their operations. When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” Want to make your brand more sociable on social?

Social Media 120

Social Media Media Wikipedia Tools 120

Doctor Spin

JANUARY 13, 2023

Read also: Influencer Marketing is A-Changing I argued that the marketing- and PR advantage would be so prominent that influencer-started businesses would soon begin to challenge traditional businesses, even global powerhouses like McDonald’s. In Wikipedia. In Wikipedia. 2023, January 12). link] 2 MrBeast Burger.

Leadership 52

Leadership Wikipedia Film Case Study 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Ishmael's Corner

JUNE 9, 2021

The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The two did their best to sabotage Joe Biden during last year’s presidential campaign. At one point, an incredulous Gross asks if.more.

Wikipedia 115

Wikipedia Storytelling Interviews Communications 115

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

AUGUST 19, 2009

Any type of name can be effective if it has the right marketing and communications strategy to back it up. As Richard (@ laermer ) noted in Jumping off the Branding Bandwagon , companies that "bring differentiation to life through compelling communications that motivate customers to love—and buy—it" are the ones that will stand out.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Do you believe Marketing, PR, and SEO will merge into one? This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Doctor Spin

NOVEMBER 5, 2023

In Wikipedia. What does the time displacement of network propagation mean for public relations and marketing? A Humility Check for Your PR Campaign For corporate communications and marketing, this should be a humility check. In Wikipedia. 1 Signal propagation delay. 2023, April 13). It takes time to shift perceptions.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

Wikipedia 99

Wikipedia Banking Sports System 99

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

Social Media 40

Social Media Media Wikipedia Small Business 40

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway.

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. An example of a hero of free authority: Jimmy Wales of Wikipedia.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 23, 2019

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? “What, they could go to Wikipedia?

Media 99

Media Journalism Content Marketing Education 99

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. It’s not all bad. Think legacy. #15

Publicity 164

Publicity Ethics Data Community 164