Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

Social Media 120

Social Media Media Wikipedia Tools 120

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

Social Media 40

Social Media Media Wikipedia Small Business 40

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. It’s not all bad. Think legacy. #15

Publicity 164

Publicity Ethics Data Community 164