PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Let’s say that your company is releasing new software.

Industry 105

Industry Company Real Estate Tourism 105

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Maxim Behar

APRIL 27, 2021

The PR expert Maxim Behar shares his ideas for the development of Bulgaria and highlights the importance of building the country's brand image, its positioning among the world's economic elite and the need of foreign investors. Ministry of Branding in Bulgaria… Why not? Therefore, if he does his job well, happiness will be achieved.

Government 52

Government Tourism Advertising Advertising 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Additionally, diverse business magazines contribute significantly to comprehensive industry coverage.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Platform Magazine Freelance public relations is a job market that is currently flourishing. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget.

Nonprofit 100

Nonprofit Writing Local Training 100

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. Will your brand’s products make it into those pages? OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! Our team is entirely focused on making things as engaging on social as possible and getting traffic to sites but also getting our brands out there,” she says. NewsWhip is really helpful for that.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Victorious PR

SEPTEMBER 14, 2022

You might be wondering what sorts of things you should share with your PR specialists and they help you define your branding and personal narrative. In fact, when we pitch to top-tier publications, we want your branding and story to be as streamlined as possible. Do: Share Your Credibility!

Real Estate 52

Real Estate Media Agency Pitching 52

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. That being said, being a local has helped me connect in a different way with these brands. We have determination.

Airlines 116

Airlines Travel Local Leadership 116

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. But for this to happen, you need a working PR distribution strategy.

Radio 105

Radio Local Writing Newspapers 105

PRSay

JANUARY 11, 2021

Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. PRSA is an amazing legacy brand. I’ve always been adjacent to this [PR] world.

Energy 182

Energy Journalism Leadership Meeting 182

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Government agencies. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. Today, it’s possible to travel across the globe without ever speaking to a brand representative.

Hotels 198

Hotels Mobile Travel Automotive 198

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

Case Study 78

Case Study Study Radio Analytics 78

PR Fuel

MAY 12, 2019

While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”. Think of angles that might interest the news media, a trade magazine or a blogger. That’s where PR comes in!

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Reputation Us

APRIL 17, 2019

Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. Published in Almanac 2023, in TB Magazine

Government 52

Government Local Film Television 52

Newsfile

FEBRUARY 27, 2024

Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. News was the most popular online news brands in the United States.

Financial 52

Financial Media Analytics Data 52

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60