Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. How does that influence what you cover?

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

MAY 26, 2022

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Shows engagement, mobilization and enthusiasm on the topic. Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. Author: Jaclyn Bussert.

Mobile 88

Mobile Technology Automotive Meeting 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. 50% said, “customers now expect and are more likely to engage with brands that produce high-quality and engaging content.”

B2B 169

B2B Leadership Marketing Software 169

Bianchi Biz Blog

MAY 26, 2022

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Shows engagement, mobilization and enthusiasm on the topic. Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. The fintech sector is rapidly changing the game. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Before [L]earned Media, Zises founded the social media and mobile tech startup Wendr, which he later sold and licensed to Budweiser in the US, and BlackBerry in Latin America. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MAY 15, 2020

Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. A recent post featured a short animated video on new product updates for Slack’s mobile app. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . Look at Slack, for example.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. This practice builds credibility for the individual as well as the brand they represent, helping to position the organization as a leader in that industry.

Healthcare 120

Healthcare Brand Branding Leadership 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. Over 500 million people watch Facebook videos every day.

Video 130

Video Strategy YouTube Pitching 130

Bianchi Biz Blog

JULY 22, 2021

Boasting the title as the world’s most influential technology event , the number of vehicle technology brands and exhibitors that have signed up to participate at CES 2022 has already exceeded numbers from previous years and more continue to sign up each week. You’re Already Late! And that is not to say you won’t!

Automotive 108

Automotive Mobile Technology Resources 108

Cision

AUGUST 10, 2015

In fact, you can do everything from a mobile device if you want. So why haven’t you started a podcast for your brand yet? Want more great tips for creating a podcast for your brand? Here are five of Kerry’s steps to getting your brand’s podcast started: 1. Raise awareness for your brand? Choose the Right Topic.

How To 120

How To Brand Branding Software 120

5W PR

DECEMBER 2, 2022

That’s because even a single interview or a feature in this type of outlet tends to be worth a lot more to these types of companies compared to smaller trade outlets or even local ones.

Mobile 88

Mobile Local Interviews Company 88

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth. This makes reaching the right reporter with the right story more difficult than ever.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Should brands hedge their bets? Should brands hedge their bets? Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

DECEMBER 4, 2017

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. However, from a brand perspective, company pages do not. In the meantime, I believe there are some ways you can start using LinkedIn video to your advantage from a brand perspective.

LinkedIn 83

LinkedIn Video Company Brand 83

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.

Data 78

Data Automotive System Mobile 78

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

How To 284

How To Instagram Mobile Video 284

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 137

B2B Company Survey Enterprise 137

Prohibition

APRIL 14, 2023

The future of Twitter is uncertain, although Musk recently announced in an interview with the BBC that the platform is beginning to break even. Will the stream of updates be too much for users and businesses to accept? Their ongoing issues are one to watch for any business undertaking/planning strategies on TikTok.

Instagram 62

Instagram Social Media Twitter B2C 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JULY 21, 2016

Your audience is looking to engage with brands that understand their needs and desires. Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. Every company and brand is unique. That’s not our approach.

Mobile 120

Mobile Travel Brand Branding 120

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Moreso, clients are interested in learning the thoughts and opinions of brand stakeholders on key healthcare issues. Such an approach boosts a brand’s credibility. #3.

Healthcare 88

Healthcare Strategy Communications Policies 88

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices? The Mobile Commerce Revolution, Tom Webster ). The Mobile Commerce Revolution, Tom Webster). Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Business Wire

MARCH 22, 2017

We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. Build a brand that represents you, the authentic you. Brands need to protect their credibility. Alfred Edmond Jr., No words needed.

Social Media 150

Social Media Trends LinkedIn Media 150

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. The problem: their audience doesn’t care.

B2B 180

B2B Company Marketing SEO 180