ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend. Here are some compelling reasons why tech PRs should embrace the trend.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 77

Creativity Study Survey Advertising 77

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. contributors.

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique.

Leadership 81

Leadership Survey Education Exercises 81

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? In the case of an infographic, you can use different design principles for different effects. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

JANUARY 17, 2024

Legal professionals’ invaluable input not only safeguards the brand’s legal standing but also fosters a culture of accountability and trust, reassuring clients and stakeholders that the content they encounter is reliable and compliant. Be sure to create cutdowns to share this content across social channels to drive engagement.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Branding, Social Media, Marketing, PR & Professional Coach. For content generation and syndication. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. We originally published a blog in 2015 listing 40+ inbound marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? In essence I wanted to know how they are using their most public face (their website) when marketing their brands. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

DECEMBER 13, 2016

For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

JUNE 9, 2015

Here are some great approaches to help get you started: Trending Research/Analysis. Let the world see your thought leadership. Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Infographics. Guest Blogging Topics. Current Affairs and Events. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They include infographics. Starbucks turned this annual opportunity into a short post with an interesting graphic: The post also included a clip of CEO, Howard Schultz, talking about values-based leadership. Blog posts, on the other hand, tend to be more visual.

Corporate 60

Corporate Strategy Pinterest Web 60

The Hoffman Agency

DECEMBER 7, 2017

media landscape, leadership skills etc. and conducted another sharing session highlighting industry trends, the China team’s “Big Tech” business strategy in expanding Informative Tech, Innovative Tech, and Industrial Tech clients and their excellent work. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Case Study Local 28

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 12) The most effective digital marketing tactics.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. Thought Leadership Isn’t A Content Strategy. The brand is the gatekeeper. The Blogging Gutenberg . Marketing Integration Still Reigns .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Visual by LeaderShip Solutions. That is what we do best. Belbin team roles.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78