Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

The Hoyt Organization

FEBRUARY 12, 2024

To meet this need, we recommend turning to concrete statistics and trends that align with the interests of your audience. When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Contently - Strategy

NOVEMBER 8, 2023

It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness.

B2C 52

B2C Case Study B2B Content Marketing 52

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. It’s not the only study to point to this trend. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. You could also use your conference to introduce new products or offerings. Images via Pixabay: 1 , 2.

Conference 120

Conference How To Infographics Leadership 120

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. contributors.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Contently - Strategy

JANUARY 17, 2024

Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information. Thought Leadership and Expertise In an industry characterized by complexity and constant change, being recognized as a thought leader signals authority and innovation.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Here are five ideas! Determine your objectives. Decide on the format.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Shift Communications

JANUARY 2, 2019

Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story.

Analysis 95

Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 11, 2021

In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Discover new ideas amid detailed coverage of emerging trends and opportunities. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Readwrite ( @RWW ): Insightful views on the latest tech trends. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JANUARY 14, 2017

On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

DECEMBER 13, 2016

For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful. 10) Create an infographic based on key points. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

PRSay

AUGUST 23, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. Their observations of current trends brought on a new perspective to the topic for all those present. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. Their observations of current trends brought on a new perspective to the topic for all those present. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

Solo PR Pro

JUNE 9, 2015

Here are some great approaches to help get you started: Trending Research/Analysis. Let the world see your thought leadership. Infographics. You can also take a look at trending topics through Nuzzel, Feedly or Topsy. Guest Blogging Topics. Current Affairs and Events. Share a Personal Story. Back to that data.

Blogging 40

Blogging Guidelines eBook Viral 40

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Photos, videos and infographics – to name a few things – now emblazon almost every release issued.

Social Media 40

Social Media Marketing Media Nonprofit 40

Communications Conversations

APRIL 4, 2016

They include infographics. Starbucks turned this annual opportunity into a short post with an interesting graphic: The post also included a clip of CEO, Howard Schultz, talking about values-based leadership. News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Hoffman Agency

DECEMBER 7, 2017

media landscape, leadership skills etc. and conducted another sharing session highlighting industry trends, the China team’s “Big Tech” business strategy in expanding Informative Tech, Innovative Tech, and Industrial Tech clients and their excellent work. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Case Study Local 28

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Let these trends influence your latest goals. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111