PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Benefits of Modern Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

Facebook 116

Facebook Video Brand Branding 116

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). See how they market online.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 136

B2B Video Marketing Survey 136

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

Marketing 78

Marketing Infographics Content Marketing Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 114

B2B Marketing Survey Software 114

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. They should clearly explain the reasons behind the adjustments, such as increased production costs, inflation, tariffs, or other market forces. Vague or generic explanations should be avoided.

Consumer 88

Consumer Communications How To Transportation 88

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 104

Brand Branding How To SEO 104

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.).

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Doing that successfully requires melding together some moving parts.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 88

B2B Report Survey Marketing 88

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Here’s how to accomplish just that. Don’t confuse PR and market research. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Also important?

Survey 136

Survey How To Construction Data 136

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. So, when it comes to creating this content, how can you stand out while also serving the needs of your audience? Here's how to get started with interactive content for your audience. But does it work?

How To 71

How To Infographics Data Web 71

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.” Watch Your Language.

Journalism 68

Journalism Strategy Brand Branding 68

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. However, there are quite a few ways that press releases differentiate themselves from regular marketing efforts.

How To 98

How To Ethics SEO Guidelines 98

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. 3 Content Marketing Wins with Buyer Personas. What would you rather read?

How To 120

How To Tools Viral Exercises 120

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. in Marketing and a B.S. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years.

Banking 93

Banking Content Marketing Examples Industry 93