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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

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How to leverage real time marketing for your brand

Agility PR Solutions

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in conversion rates from real-time marketing.

How To 155
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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. Now, those are table stakes. You could call it the ‘Great Reflection.’

Brand 156
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Effective Brand Tactics: Find Out How to Create Brand Awareness

PR Fuel

In today’s competitive landscape, building a strong brand presence is crucial for business success. Utilizing effective brand tactics can help your company stand out in a crowded market They can also help attract new customers and increase brand.

Brand 52
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How to Keep Your Brand Top of Mind

HMA Public Relations

The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.

Brand 104
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How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns

5W PR

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148