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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. This can worry Chinese brands, which, due to the business culture, prefer to have control over the editorial process.

Local 36
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. So, what should you speak out on?

Corporate 198
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems.

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Pandemic and Your Brand: Time to Communicate

David PR Group

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148