Stephen Waddington

MAY 9, 2020

Local Facebook groups have a vigilante mood. Hardcore lockdowners are zealously following government guidance while lockdown dodgers are find excuses not to follow social distancing. Government adviser Professor Neil Ferguson from Imperial College London hasn’t helped. The COVID-19 community on Twitter is incredible.

Government 83

Government Healthcare Television Local 83

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151

Crisis Government Energy Community 151

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Stephen Waddington

JULY 13, 2018

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire.

Crisis 60

Crisis Government Local Crisis Communications 60

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Here are: Some Brands that Failed to Listen.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. 400,000 topics.

Social Media 121

Social Media Reddit Pinterest Communications 121

Reputation Us

APRIL 17, 2019

Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Likewise, companies can gain increased foot traffic if they enhance the local community.

Reputation 60

Reputation Corporate Survey Employee 60

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). With so much competition in the marketplace, how can brands stand out?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. Communications Best Practices. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

OCTOBER 28, 2019

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Prohibition

OCTOBER 25, 2019

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Prakkypedia

OCTOBER 24, 2018

Journalists are responsible for building their own brands. Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

Journalism 69

Journalism Reddit Newspapers Government 69

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your brand is what you say about yourself. Are you giving back in some way, to your social community? And you need both.

Reputation 69

Reputation Corporate Government Brand 69

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Integrated Marketing Communications (IMC). Internal communications. Some have local practices and others are international. Many have a side gig or passion that may or may not be related to communications. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Communications Conversations

JANUARY 7, 2020

Given my background with Employer Branding at Sleep Number and Andersen Windows & Doors, I’m curious to hear what Dobby’s been up to at LoL. And, another local social media lead I feel like I should know better! Founder of what seems to be the wildly-popular Marketers’ Community. Aaron Grote, Great Clips.

Banking 78

Banking Airlines Social Media LinkedIn 78

Barokas

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. There are developments relating to energy in all branches of federal government that we need to report on. We think our industry benefits from branding through in-person contact.

Construction 68

Construction Healthcare Leadership Local 68

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 29) “I help communicate to different audiences what our company does.”. 30) “Marketing and branding strategy.”.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. LinkedIn: Your Resume is Your Brand.

Media Relations 69

Media Relations Media Insurance Insurance 69

Maxim Behar

DECEMBER 16, 2021

The media failed to create, to brand and accurately represent. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. Now it is the opposite, given the elections, we were more interested in local, regional events. It is not local.

Google 52

Google Engineering Sports Comparison 52

PR Conversations

JULY 17, 2014

It is a long-running and successful campaign that still resonates in our New Zealand community. Which real, historical or fictional person or brand would you like to give a reputation makeover? Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192