PR Fuel

APRIL 28, 2022

Why write press releases, though? Then, you can discover new ways to boost brand awareness and sales. Distributing press releases will ensure your brand appears on platforms your customers already use. Then, you’ll have an easier time generating brand awareness. Why write press releases?

Writing 88

Writing SEO Consumer Crisis 88

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. Meta descriptions are the little snippets of words that show up below your page links in search engines. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 180

Case Study Training Writing Storytelling 180

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of.

Meeting 92

Meeting Engineering Journalism Media 92

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 76

Writing How To Media Guidelines 76

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Otherwise, you might write a release that fails to match their interests.

Brand 99

Brand Branding How To SEO 99

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

PR Fuel

JUNE 23, 2021

Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release. If not, you need to improve your press release writing.

Writing 52

Writing Content Marketing Infographics Video 52

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Think Like a Search Engine. And while you’re here, check out our tips for how to write a great press release.

Writing 64

Writing Company How To Apparel 64

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. What is a Press Release?

Writing 52

Writing How To SEO Infographics 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Landis PR

NOVEMBER 26, 2022

Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Leverage SEO in Press Releases.

Company 98

Company Communications Case Study Engineering 98

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 170

Leadership Industry Conference Trade Shows 170

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. What’s that you say – your PR team doesn’t know how to write meta tags? PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. So how do you get your news and content displayed in these valuable search engines and new sites? MEDIA SOURCE.

Engineering 160

Engineering Google Banking Small Business 160

PR Fuel

AUGUST 26, 2021

In order to boost business growth, you’ll need to generate brand awareness first. You can appear in front of customers, boosting your brand visibility. Each outlet can help boost your brand’s visibility. Once you start appearing in front of customers online, brand awareness will grow. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

5W PR

MARCH 13, 2024

Target specific demographics and interests on social media and search engines to reach the right audience at the right time. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. It gives you insights into customer concerns and perceptions about your brand.

Policies 101

Policies Construction Reputation Privacy 101

Onclusive

JUNE 21, 2017

The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. There’s no doubt that brand awareness has high value, but the phrase has become a bit of a catch-all for PR outcomes that haven’t been analyzed using hard data.

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. Being included exposes products to potential customers who may not have discovered the brand otherwise. One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides.

How To 78

How To Retail Pitching SEO 78

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Brand 150

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

Landis PR

MAY 1, 2023

language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Prompt Engineering To maximize your results with ChatGPT, it’s essential to craft an effective prompt, which is the information you provide when making your initial request. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52