PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. And don’t pretend you don’t have competitors. No differentiation. A client-agency mismatch.

Agency 205

Agency Pitching Internal International 205

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

Offleash

DECEMBER 11, 2017

A lot, actually, as we’ve learned during our agency’s renaming exercise. When a company chooses a name, it’s not merely deciding what to call itself but it’s making a statement – about its self-image, culture, values, aspirations and the qualities it hopes to project to the market. Fourteen years ago I went the eponymous route.

Agency 68

Agency Exercises Employee Company 68

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar.

Interviews 120

Interviews Comparison Video Exercises 120

Melissa Agnes

SEPTEMBER 16, 2014

Everyone is using social media for marketing today. But does everyone who holds the reins know how to use it well and exercise good judgment? 1) Provide social media training for everyone that operates as an admin on a brand account. 1) Provide social media training for everyone that operates as an admin on a brand account.

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Reputation Us

MARCH 4, 2019

In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” LISTENING REVEALS YOUR REPUTAION. INCREASING OPPORTUNITIES AND INNOVATION.

Reputation 79

Reputation Employee Case Study Survey 79

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JANUARY 23, 2020

Then you have the obvious departments like marketing and sales where reputation is a key element of their success. When we (Firefly) talk about reputation, we split this out from brand or branding. Marketing and sales. Make sure you ask them: What the ‘Go to market’ messaging is? So, who’s on the list?

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. Want to expand your brand’s reach? sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Sword and the Script

MAY 19, 2015

Most people, I’d venture to say, will find this exercise challenging. Top failures include: unresponsiveness, un- empowered employees and poor training. 82% of customers try to resolve the problem with the brand. Brands can experience a 65% drop in spend the year after failing a customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Reputation Us

MARCH 4, 2019

In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” LISTENING REVEALS YOUR REPUTAION. INCREASING OPPORTUNITIES AND INNOVATION.

Reputation 60

Reputation Employee Case Study Survey 60

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Make marketing a DAILY activity.

Insurance 110

Insurance Insurance Banking Groups 110

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Relaunch and revive the brand and website. Implement data-driven campaigns, leveraging analyst research and proprietary surveys/market studies. I’m a junkie.

Case Study 60

Case Study Construction Exercises Media Training 60

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. This is how you build and maintain a competitive edge. Find Benchmark Performance Metrics Numbers tell a story.

Analysis 195

Analysis Media Trends Data 195

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Marketing and sales alignment. Employee Certifications. Lead scoring.

Training 72

Training How To Course Software 72

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Konnect Agency

SEPTEMBER 24, 2020

In fact, several major employers quoted in this New York Times article fear that long-term remote work is causing employee burnout and that the short-term productivity bump we saw at the beginning of COVID is not sustainable. As a brand strategy agency , this isn’t exactly great news. Get out and exercise. Get your body moving.

Exercises 40

Exercises Social Media Fashion Agency 40

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Technological crisis. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

wiredPRworks

OCTOBER 13, 2019

Bring a friend or pair up with others, and our Creative Pros will take you through immersive exercises and photo prompts. As a writer, and one who gets paid to rethink everything from words to brands to experiences to parking lots, my brain can not rethink. Try the latest iPhone or bring your own. Rethink the Subject.

Film 40

Film Exercises Creativity Employee 40

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing.

Social Media 45

Social Media Media Education Industry 45

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Have happy, likeable employees? Let them do PR and marketing for you. Click here to learn how to activate employees on social media! Barker writes that the most important aspect of demonstrating compassion is “doing.” Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 138

Strategy Brand Branding How To 138

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Benefits of Modern Media Kits.

How To 176

How To Media Guidelines Pitching 176