PR in High Definition

JULY 28, 2022

But, of course, not all brands fit into this style of campaign ‘shareability’. But the question then is, what is it about the Free Hugs Campaign that has made it stand the test of time, and go viral with 78 million views in the Sick Puppies music video alone? Even a snappy slogan or retweet can go a long way. Human element.

Brand 62

Brand Branding B2C Viral 62

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. The ‘Primark x Greggs Summer Garms’ festival collection consists of Greggs-branded t-shirts, hoodies, and even swimsuits and clogs. Deliveroo crack down on thieving seagulls. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. This profession is definitely exciting. Their current crisis management firm is not delivering practical deliverables.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These stories demonstrate how a global brand is having an impact locally, which is especially important in European markets. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 94

Pitching Consumer Trends Viral 94

5W PR

JANUARY 11, 2024

From red jackets to red boots, the color has definitely been a top contender all fall long and now it’s the time to let your lips and nails join in on the fun. 2024 Predictions – Glow All Over – With skincare seeming to always advance, in 2024 skincare brands and trends will pivot to giving your body the same love and attention.

Fashion 78

Fashion Trends Hotels Viral 78

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. This is why I get so annoyed with the term “social media crisis”!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JULY 28, 2015

You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. “I It definitely gives us an edge.”. Click here to take a demo! .

Media 120

Media Viral Newspapers Digital PR 120

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Let us know in the comments below!

Social Media 71

Social Media B2C Viral Trends 71

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. Nowadays, attention span is one of the scarcest commodities we have in modern society. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

DECEMBER 13, 2019

Try not to keep your content too brand focussed. Your content should be all about your customer base, so it’s important to do your research to understand exactly what they’re into and what will resonate with them – you’re far more likely to see engagement levels on the up if your brand appears relevant and relatable.

Facebook 62

Facebook Social Media Video Viral 62

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Screw definitions and silos. Everyone else is boring.” Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We can search by keyword, website, or Facebook page to see what’s predicted to be successful.

Data 136

Data Pinterest Viral Facebook 136

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. That said, they’re an issue that your team needs to be aware of and, preferably, ready to respond to with a plan of action to turn the issue into a positive PR opportunity for your brand. A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Instagram 94

Instagram Mobile Social Media Construction 94

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Influencers and brand. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. Don’t worry, I am going to tell you! What students need to be aware of when they enter the field.

Social Media 85

Social Media Industry Film Viral 85

PR in High Definition

JUNE 3, 2020

someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

PR in High Definition

SEPTEMBER 27, 2021

Whilst it may be tempting for businesses to focus on comms demonstrating growth, success, and innovation, it must be balanced with authentic stories highlighting the impact and human side to your brand. The power to bounce back is more paramount than ever, especially how we set forth with this ability.

Viral 62

Viral Crisis Industry Reputation 62

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

JUNE 16, 2017

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. This makes me less likely to engage with them when they are promoting a brand that I could be interested in. The do’s. With this in mind, focus on quality over quantity.

Social Media 48

Social Media Exercises Viral Video 48

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Bad Pitch Blog

FEBRUARY 6, 2012

And a viral hit. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?" Unless you''re IKEA, or another retail brand that creates demand through scarcity of locations, this is a definite challenge. The execution is dead simple.

Analysis 54

Analysis Strategy Retail Viral 54

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. Only post to get your brand’s message across to the digital world.

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54