Branding Definition Storytelling Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Buchanan PR
JANUARY 8, 2024
From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.
Konnect Agency
NOVEMBER 16, 2022
With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?
PR in High Definition
APRIL 25, 2022
Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. Nowadays, attention span is one of the scarcest commodities we have in modern society. Positivity engages audiences, and shines your reputation.
Ishmael's Corner
NOVEMBER 18, 2014
Khanna definitely brings a fresh look to his account. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.
ReimaginePR
SEPTEMBER 26, 2016
Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.
Cision
OCTOBER 16, 2017
I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right. Steve Barrett: That’s a good point because we talk a lot about AI, now, don’t we?
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