Cision

DECEMBER 2, 2015

Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? Just Google Facebook and that should help you out!” I thought the aim was to help your customer and make them happy?

Customer Service 28

Customer Service Facebook Social Media Agency 28

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. It gives you insights into customer concerns and perceptions about your brand.

Policies 91

Policies Construction Reputation Privacy 91

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

SEPTEMBER 3, 2019

It’s an extension of the Dental Hacks Podcast , one of the more popular podcasts in all of dentistry (podcasting in dentistry is a big deal–just Google “dentist podcasts” and see for yourself!). Which begs the question: How can brands be a part of this shift to groups on Facebook? And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Landis PR

JULY 26, 2021

When you heard that about a brand years ago, that usually meant something bad. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. “They have quite a reputation!” They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Customer Service 111

Communications Conversations

FEBRUARY 1, 2022

That brands should give it all away in hopes that leads will eventually come in all on their own. I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. Protecting your customer’s privacy and security is now the #1 driver of brand trust!

Privacy 88

Privacy Content Marketing Google Web 88

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). Please help if you know!!!

How To 194

How To Wikipedia Engineering Web 194

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. A number of popular brands, like Nike and Starbucks, use reputation management as a tactic in their word-of-mouth marketing efforts. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Does your brand sell a product that’s targeted to younger adults and teens?

Strategy 120

Strategy Customer Service Social Media Software 120

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . The final one is using and leveraging the customer service center as a profit center.

Marketing 113

Marketing Instagram Media SEO 113

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? Learn all about social signals from Neal Schaeffer! Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Mark My Words

MARCH 22, 2022

We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum. But will this abhorrent treatment of workers impact P&O Ferries’ brand and profit?

Government 60

Government Customer Service Financial Consumer 60

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

SEPTEMBER 19, 2016

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). Find out who’s already producing it, what their link profile looks like and how trusted their brand is. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Find out what form that content takes.

Analytics 200

Analytics Energy Google Data 200

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Expand Your Lists. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Prohibition

OCTOBER 3, 2022

Whether it’s learning new features from social media platforms or getting to grips with the latest “helpful content update” from Google – it means you’re always developing. LinkedIn for developing your own personal brand, Twitter I see as a customer service channel more than anything else (or where people to go to get really shouty).

Meeting 62

Meeting B2B Customer Service Instagram 62

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. Increasingly influencers demand a fee for working with an organisation or brand. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. Guest Post by Monika Jansen.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Solo PR Pro

OCTOBER 16, 2018

Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve. We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Sign up for free ebooks, webinars, and other resources (i.e.,

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

JULY 14, 2015

Customer service or sales? Did you know that most brand mention monitoring subscriptions don’t include customer review websites? Did you know that most brand mention monitoring subscriptions don’t include customer review websites? Customer Reviews: People are Talking About You…Without You.

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

Stephen Waddington

JANUARY 6, 2019

There’s a growing third party market of relatively low cost smart devices that integrate with Google Home and Amazon Alexa. It suggests and delivers clothing for men from a range of brands, based on a profile of you. It’s backed up by first rate customer service. Thread.com is our final robot recommendation.

Radio 76

Radio Customer Service Small Business Analytics 76

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Shift Communications

AUGUST 9, 2016

Take for example, the way that businesses are evolving to keep in constant contact with their customer base (from this year’s KPCB Internet Trends Report by Mary Meeker): Many brands are taking to text messaging or social messaging apps to provide better customer service.

Technology 60

Technology Marketing Tools Customer Service 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60