Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. By extension, business customers can also help one another. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. Who Should Attend? A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Beyond PR

MAY 18, 2016

In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. Impacts Your Approaches to Demand Generation.

Marketing 75

Marketing Enterprise Customer Service Technology 75

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. Who Should Attend? A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Unmetric brings several global brands, including Unilever, Pepsi, GM, and Edelman, as customers to the Falcon.io.

Internal 63

Internal International Data Media 63

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts.

How To 60

How To Marketing Resources Journalism 60

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. With social, businesses got away from making sure they had good processes in place in favor of customer service. In the communications industry, we read and hear about trends all the time.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. With social, businesses got away from making sure they had good processes in place in favor of customer service. In the communications industry, we read and hear about trends all the time.

Industry 40

Industry Trends Customer Service Internal 40

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. If you are just tracking a brand name like “Visa” – that big spike in coverage in June may be the result of your PR efforts on behalf of the credit card company, or it could be that there were new Visa requirements to enter China.

Measurement 52

Measurement How To System Comparison 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

PR 20/20

AUGUST 22, 2017

Ownership and top executives are uncomfortable with greater transparency and personal brand management. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Yammer is a great way to introduce digital branding to your organization.

Marketing 87

Marketing Resources Technology Internal 87

Masters in Communications

APRIL 22, 2019

Marketing's unifying factor, however, is its a flexible enterprise that lends itself to application across practically any industry. Your pitch also serves a secondary purpose, pulling double duty as a means to build your brand into a trustworthy name and convince consumers of other brands to transition to yours.

Communications 40

Communications Marketing Advertising Advertising 40

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack believes in the power of social media – to connect people inside our company and our enterprise with each other. How do you measure success with a CEO like Mr.

Social Media 60

Social Media Media Twitter Insurance 60

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. The effect also manifested strongest where consumers had other reasons to identify with the brand, and when they were buying for themselves, not for others.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

JANUARY 22, 2015

and credibility around the company, it’s products and services. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? 1) Benchmarks for Brands in Social Media. The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter.

Social Media 60

Social Media Study Media Survey 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

– do you really value your customers? Are you going to share the user-generated content they create showing how much they love your brand and your product? Brand sentiment? Volume of conversations about your brand and your competition? Where do they evolve from a casual fan to a brand advocate?

Strategy 72

Strategy How To Measurement Analytics 72

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Lego’s purpose is to inspire and develop children to think creatively and release their potential.

Telecommunications 112

Telecommunications Handbook Transportation Community 112