Branding Customer Service Enterprise Measurement 
Cision
MARCH 28, 2016
Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.
Cision
MAY 3, 2016
People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Your branded volume is the number of times your brand’s name is mentioned over a given period of time.
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Katie Paine's Measurement Blog
MARCH 9, 2023
Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.
Beyond PR
SEPTEMBER 12, 2016
Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.
Cision
MARCH 7, 2016
Brands, large and small, turn to a dedicated individual or team to take the social reins. Too many brands unknowingly set up structures that keep them from meeting their goals. Doing so will enable brands to keep better track of their efforts, prove individual benefits to each department and demonstrate social’s impact.
Sword and the Script
AUGUST 4, 2020
The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.
Cision
DECEMBER 27, 2017
I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. The effect also manifested strongest where consumers had other reasons to identify with the brand, and when they were buying for themselves, not for others.
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