ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. Zelensky has a similar reputation in Ukraine. Of course, inspiration may only go so far. His electoral campaign was almost entirely online.

Video 368

Video Government Leadership Viral 368

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down. The Explorer.

Brand 273

Brand Branding Consumer Social Media 273

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” ” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Melissa Agnes

FEBRUARY 2, 2016

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization?

Corporate 167

Corporate Airlines Employee Training 167

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”.

Analytics 78

Analytics Case Study Data Reputation 78

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. Bryan: Yeah. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. It’s equally damaging to your brand to jump on completely irrelevant bandwagons for cheap clicks.

Social Media 83

Social Media Media Viral Tools 83

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Before the other day, I never thought for a second about the sustainability of my favorite skinny jeans, but it’s now on my radar – though I don’t think I have ever worn any brand other than Levi’s. The story drove it to wider circulation. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

APRIL 27, 2015

She didn’t seem to mind, but of course by then we were old acquaintances. Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

She didn’t seem to mind, but of course by then we were old acquaintances. Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Fuel

NOVEMBER 27, 2018

That excitement spread to others looking for reputable companies to become kings over, and both companies continue to grow. Those elusive customers you’ve been chasing to come shop at your store, of course! It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos.

Survey 45

Survey Company Customer Service Small Business 45