Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The cost of B2B marketing content.

B2B 114

B2B Marketing Survey Software 114

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. For our newest findings, check out the State of the Media 2016 Report! This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Sound familiar?

Content Marketing 103

Content Marketing Print Analysis Data 103

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. Source: MarketMuse. Source: Google Trends.

Google 90

Google SEO Trends Content Marketing 90

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. It’s your transparency library. .

Infographics 174

Infographics Comparison Construction Study 174

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. Make or buy?

Local 89

Local SEO Engineering Web 89

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Avoid jargon : speak directly and authentically.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The salespeople, knew far more about a vehicle than the consumer ever could. Dan’s example is the car dealership. Trust and Credibility of Information.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. The increasing importance of the visual web. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Encourage more prospects to download content such as a white paper, e-book or infographic. Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

OCTOBER 19, 2015

If you hear crickets when you tell your brand’s story, don’t give up just yet. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. 7 Ways Storytelling Makes Your Content More Compelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

SEPTEMBER 28, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) the six principles you need to consider in order to publish your brand successfully. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. What makes it popular for both marketers and consumers is the opportunity for two-way communication via push notifications. Users on a website are likely to respond most favorably to customized web content cards.

Mobile 88

Mobile Infographics Consumer Software 88

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

DECEMBER 29, 2022

You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Launch your promotion and distribution plans. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. To dig more deeply beyond a simple web search, look into professional organizations or analysts relevant to the industry. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends.

Survey 60

Survey Data Google Web 60

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149