5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. There are many good reasons why companies should consider weaving public relations in marketing tactics. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives.

Publicity 78

Publicity Strategy How To Marketing 78

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. The following are some notable strategies that organizations can adopt. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.

Strategy 112

Strategy How To Content Marketing Analysis 112

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox. Absolutely.

Brand 145

Brand Branding Infographics How To 145

Contently - Strategy

MAY 9, 2024

And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. In your conclusion, explain how your company can help. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

5W PR

APRIL 18, 2024

Being heard and making a mark calls for a well-thought-out strategy. As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise. Include a variety of content types in the content strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Add these tips from SoFi to your strategy: Storytelling is the new currency: Engage your audience with compelling narratives. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Additionally, many types of PR work together to build the brand’s image.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. PR experts can help devise communication strategies tailored to assorted investor groups. This is the domain of public relations.

Financial 78

Financial Privacy Infographics Leadership 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

The Proactive Report

DECEMBER 24, 2014

Many mobile brand experiences are lagging far behind. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. The company did that by releasing limited edition bottles that have a scrolling limited edition sticker. MEDEA Vodka.

Brand 78

Brand Branding Creativity Consumer 78

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 111

Brand Branding How To SEO 111

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy. Connect, involve, and establish your brand by sharing your story.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. Extremely helpful for the DIY coffee geek.

Case Study 166

Case Study Strategy Study Hotels 166

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Your digital assets are all those things that make up your brand image. Brand bible.

Web 182

Web Guidelines Infographics Brand 182

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals.

Digital PR 62

Digital PR SEO Pitching Google 62

5W PR

OCTOBER 10, 2023

Product discovery Consumers often discover new products and brands through social media. Brand loyalty Engaging social media consumer behavior can foster brand loyalty. When brands interact with customers and provide excellent service, it strengthens the consumer-brand relationship.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Brand 120

Brand Branding Media Infographics 120

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. At this point, Alex may be a lead in the sales funnel, showing increased engagement.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject].

Google 71

Google Infographics Pitching Resources 71

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Brand 52

Brand Branding Mobile Analysis 52

5W PR

DECEMBER 23, 2022

This continues to be evident on Instagram, where companies can share in-feed posts, stories or Reels to great effect. Here, we explore how companies can effectively connect with target audiences on Instagram. One of the best product updates for companies that Instagram has rolled out in recent years is shoppable content.

Instagram 78

Instagram Infographics Trends Software 78