The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). All of these points highlight the need for more focus on Digital PR and the skills we need to master in 2016 to tap into these trust factors.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). All of these points highlight the need for more focus on Digital PR and the skills we need to master in 2016 to tap into these trust factors.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). All of these points highlight the need for more focus on Digital PR and the skills we need to master in 2016 to tap into these trust factors.

Digital PR 100

Digital PR SEO Employee Government 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. In the digital age, the tools of PR in digital marketing have gone high-tech. In the digital age, the tools of PR in digital marketing have gone high-tech.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. We’re thinking differently. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities.

Brand 100

Brand Branding YouTube Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.

Radio 68

Radio Digital PR Construction Print 68

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Brand 72

Brand Branding How To Web 72

The Proactive Report

APRIL 6, 2020

No matter what business you’re in, you can use this time to increase brand awareness and position yourself as a trusted source of information and assistance. Become a stable and calming influence in your community. Figure out how you can best serve your community in this time of crisis.

Social Media 162

Social Media Media Financial Crisis 162

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. use that old PR skill called content analysis. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

OCTOBER 29, 2020

Following the announcement, I had a chance to connect with SEMrush Chief Strategy Officer Eugene Levin and ask him a few questions about the transaction and what it means for the community. EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. ” How so?

SEO 66

SEO Strategy Software Digital PR 66

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 74

Radio Television Media Local 74

The Proactive Report

JUNE 4, 2018

You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Per the definition of PR your core functions are: Identify the audiences you need to reach. Get the Digital PR Tips newsletter each week. Figure out where best to reach them. Call 888 243 3470.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. PR fills up the top of your sales funnel. It does this with great content, brand stories and by building trust. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Digital PR. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted.

Marketing 78

Marketing Local Social Media Blogging 78

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. The future of social media community management is in-house.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

NOVEMBER 12, 2016

Develop the ability to use images [composition, color, shape, line] to tell the brand story. Digital Photography: Take stunning images on the go. In the US that number is 77% Every PR practitioner needs to learn to storyboard, script, shoot, edit and distribute high-quality brand videos that engage their audiences.

SEO 153

SEO Engineering LinkedIn Analytics 153

5W PR

AUGUST 28, 2020

With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Using hashtags to promote events or share news relating to brand, companies can increase the coverage of their shared media.

Media 103

Media Exercises Study Social Media 103

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The good news is there are tenets of reputation management that apply both professional and personal branding.

Reputation 185

Reputation SEO Web Community 185

The Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Please give examples. HR, for example. Customer support.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Rock the Status Quo

JULY 30, 2015

Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy?

Education 100

Education Social Media Twitter Content Marketing 100

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62