Healthcare and Digital PR

Ronn Torossian

Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. The post Healthcare and Digital PR appeared first on.

Developing an Effective Digital PR Campaign

Ronn Torossian

If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed. The post Developing an Effective Digital PR Campaign appeared first on.

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What is Digital PR?

Ronn Torossian

When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums. The post What is Digital PR?

 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.

7 reasons a recognizable logo is crucial for your brand’s digital PR

Agility PR Solutions

Today, we will be discussing why a recognizable logo is crucial for a business’s digital PR and how it […]. The post 7 reasons a recognizable logo is crucial for your brand’s digital PR appeared first on Agility PR Solutions.

How digital PR can boost a brand’s presence

Agility PR Solutions

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. The post How digital PR can boost a brand’s presence appeared first on Agility PR Solutions.

3 reasons why digital PR is an important component of brand promotion

Agility PR Solutions

Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies.

3 ways digital PR and SEO work together

Agility PR Solutions

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy.

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How to combine digital PR with SEO for outstanding results

Agility PR Solutions

To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. The post How to combine digital PR with SEO for outstanding results appeared first on Agility PR Solutions.

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Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. So how will Digital PR help your brand in 2021?

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Collaborating with digital influencers.

How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions.

Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. Learn new digital skills or partner with experts in SEO and social media.

4 ways marketers and digital PR pros can earn the trust of journalists

PR Daily

Nearly everyone these days wants media coverage for their brand, whether a company feature or a story about their original research. Getting your brand mentioned by the press signals subject matter authority and helps garner more brand awareness from a wider audience.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again.

Prowly #PRChat with Michelle Garrett, Freelance Writer & Digital PR Consultant

Prowly

Today it’s Michelle Garret, freelance writer and Digital PR consultant helping brands with just about every form of the written word […]. The post Prowly #PRChat with Michelle Garrett, Freelance Writer & Digital PR Consultant appeared first on Prowly Magazine.

Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. They tell undifferentiated stories —where your content is lost in a cacophony of competing content—or, worse, when a brand’s content sounds exactly like its competitors.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. PR lesson: Always include original images, video and audio in your content. Content Marketing Digital PR

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today.

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Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. They tell undifferentiated stories —where your content is lost in a cacophony of competing content—or, worse, when a brand’s content sounds exactly like its competitors.

Report 100

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. They’re more about the brand than the audience —where marketers focus on their value proposition more than their values; where the brand—not the audience—is the hero in the story. They tell undifferentiated stories —where your content is lost in a cacophony of competing content—or, worse, when a brand’s content sounds exactly like its competitors.

Report 109

5 fundamental goals for your digital PR

Agility PR Solutions

Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Brand awareness/ trust The fundamental goal of […]. The post 5 fundamental goals for your digital PR appeared first on Agility PR Solutions. Here are some of the goals you should be looking to achieve when you reach the right people with the right message.

6 metrics to track when measuring digital PR

PR Daily

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape.

PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report.

3 digital PR tips to drive visibility on all media platforms

Agility PR Solutions

Digital PR is an inseparable part of communicating in the digital age. While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR.

How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? PR people should understand this model well – it’s third-party endorsement. A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Report 100

Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Report 100

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Report 100

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Report 100

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Report 100

Digital PR and SEO: The Power Team for Today’s PR Initiatives

Prowly

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine. Magazine SEO digital PR

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Business owners relying more on digital PR teams to stay open during COVID crisis

Agility PR Solutions

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

6 metrics to track when measuring digital PR

PR Daily

How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Here are the six metrics that can help you gauge the success of your digital PR efforts: 1. One of the goals of digital PR is to improve brand awareness.

Using Digital PR for the game-changing boost companies need

5W PR

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. PR lesson: Always include original images, video and audio in your content. She will answer questions about PR measurement. Content Marketing Digital PR

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Digital PR Challenges in 2016

The Proactive Report

The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016.

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3 digital PR sins: Are you guilty?

PR Daily

PR pros will go all out for a “like” or share, but is your quest for social media nirvana leading you astray? Here are three common digital PR sins—and salvations: 1. Piggybacking a hashtag that’s aggregating questionable content can damage your brand, says Josh Dahmes, chief digital officer at Risdall Marketing. Register for PR Daily’s Oct. PR comes into play in off-site and some on-site SEO, Dahmes says.