ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. You can Follow their work on Facebook and Twitter. Dynamic Duo. The 3 Story Components.

Brand 306

Brand Branding Storytelling Resources 306

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? That means there’s greater potential for B2B brands to reach an engaged audience of business users. Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

DECEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. The only person I’ve come across who does is Tim Siedell who parlayed his Twitter account from a job in advertising to writing for Comedy Central.Now, try to be clever in half that space. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Twitter Advertising Advertising 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

The Proactive Report

APRIL 27, 2015

Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY.

Storytelling 100

Storytelling Interviews Report Twitter 100

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

Ishmael's Corner

JULY 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Techniques For Effective Business Communications. Certainly, at least a few people will appreciate your clever jab at Lady Gaga.

Twitter 99

Twitter Storytelling Social Media Communications 99

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Ishmael's Corner

JANUARY 18, 2015

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. Cal Tech Shows Its Storytelling Side.

Storytelling 60

Storytelling Brand Branding Data 60

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. Follow her on Twitter @emmaaingramm or connect with her on Linkedin.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. In fact, 93% of PR professionals follow journalists on Twitter. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Ishmael's Corner

OCTOBER 14, 2014

Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. Just having fun with language can qualify as business storytelling.

Brand 120

Brand Branding Storytelling Blogging 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production.

Communications 161

Communications Storytelling Film Training 161

The Stalwart Blog

JULY 15, 2016

I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience. Storytelling - a “story” may only be one snap, but typically it’s a series of video snaps following your friend, celebrity or brand that day.

Storytelling 60

Storytelling Real Estate Instagram Video 60

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Here are a few ways Instagram can help amplify storytelling for B2B organizations. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The pictures made their way to the windows of Popeyes’ franchises and took the opportunity to use their orange-themed branding on their social media posts.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities. At Engage, we make it happen.

Brand 60

Brand Branding Local Product Launch 60

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. The attendance is typically 100-300 people and there is lively discussion in the chat and on Twitter.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. If your company isn’t on Instagram, there’s no time like the present.

Instagram 120

Instagram How To Storytelling Facebook 120

ReimaginePR

NOVEMBER 5, 2014

Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Oh, and you can always share, like and comment: Shannon’s Twitter handle is @SEMeehan. Blog brand storytelling photography' Yup, we’re big fans of her work.

Storytelling 159

Storytelling Blogging Facebook Twitter 159

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 163

Publicity Storytelling Instagram Pitching 163