Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. So what could possibly go wrong with brand publishing? We know this.

Brand 40

Brand Branding Video Community 40

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. GOAL: Extend the company’s brand value in markets around the world. . CHALLENGE: Lack of resources.

Local 82

Local Storytelling Infographics Resources 82

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

Beyond PR

JANUARY 3, 2017

Storytelling. Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. And when they can relate to your brand, they’ll buy your brand. Follow her on Twitter @eggmarketing.

Company 72

Company Storytelling Small Business eBook 72

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Stephen Waddington

JANUARY 9, 2019

Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Instead of relying on direct response tactics, smart marketers are balancing investment with brand building. Get your marketing basics right and sort out the speed of your landing pages.

B2B 60

B2B Report Case Study Infographics 60

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JULY 8, 2016

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. But this can run a little antithesis to many brands’ approaches.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. 4 Social Media Personal Branding Mistakes You Must Avoid. Brands Drum Up Halloween Publicity with Freebies, Discounts.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

JUNE 16, 2016

Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Cue multimedia news releases and the continually evolving realm of branded content hubs.

Infographics 40

Infographics Writing Storytelling Video 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. The mistake is when brands DON’T share and repurpose.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

JUNE 4, 2019

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Twitter the news winner. “91% 91% of PR pros choose Twitter as the number one platform for following journalists.”. Press release distribution services.

Software 101

Software Reddit Marketing Survey 101

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60