article thumbnail

Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Other key takeaways from October.

Twitter 148
article thumbnail

Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. The post Reaching More Twitter Consumers appeared first on.

Twitter 195
article thumbnail

Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […].

Twitter 195
article thumbnail

Winging It: Twitter Rebrands To “X” And No One Knows Why

ImPRessions - Crenshaw Communications

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” First, the positive. What does that mean?

Twitter 156
article thumbnail

Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions

Agility PR Solutions

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.

Twitter 168
article thumbnail

Grow Your Brand on Twitter

HMA Public Relations

Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Twitter 82
article thumbnail

Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. That’s it.

Twitter 149