And finally? Twitter mystery reminds brands why storytelling is king
PR in High Definition
JUNE 22, 2018
Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. Garcia fabricated a murder mystery as part of a Twitter competition in Spain, grabbing the attention of social media users from here to Timbuktu by unpicking the made-up whodunnit over the space of a day and more than 100 tweets.
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