ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .”

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 129

SEO Measurement Television Google 129

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion are active on social media.

Social Media 120

Social Media Marketing Media Study 120

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

Television 221

Television Pitching Interviews Radio 221

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Maxim Behar

FEBRUARY 18, 2024

There is no smiling person among those we see around the clock on the news, social media, and wherever else. Whether they meet or talk through television screens. if they have some financial, political, or strategic strategies, they will achieve them. what kind of strategy are we talking about?

Television 59

Television Tourism Strategy Policies 59

Prohibition

AUGUST 19, 2022

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. Statista ) Podcasters look for brands to collaborate with and promote to reach larger audiences, fund their studio time and pay their salaries. Other hosts have pre-recorded ads from the brand play during determined ad breaks.

Television 62

Television Advertising Advertising Instagram 62

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to Create an Effective Monitoring Strategy.

How To 149

How To Social Media B2C Television 149

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

YouTube 91

YouTube Radio Analytics Television 91

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Social media evaluation. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. They got to know each other at social media events around the city. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Every media release is planned to maximize its desired impact, which depends on the goals of the production. Big-budget blockbuster?

Film 143

Film Publicity Television Local 143

Bianchi Biz Blog

FEBRUARY 1, 2024

Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. A brand will find a celebrity to endorse their products.

Brand 79

Brand Branding Marketing Social Media 79

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PR for Anyone

JUNE 23, 2021

That’s why a simple strategy of niching is very effective. It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers.

Industry 130

Industry Social Media Google Training 130

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. What role does social media play in your job?

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60