Polaris

NOVEMBER 29, 2014

After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Only bloggers who follow best practices and are open to working with brands should be included in a client program. If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it. Domain Authority.

Policies 181

Policies Marketing Viral Pitching 181

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. 2) Where is the topic going viral? 3) Can your brand add value to the conversation?

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

NOVEMBER 26, 2018

influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media.

Marketing 80

Marketing SEO Advertising Advertising 80

ReimaginePR

SEPTEMBER 26, 2016

But don’t simply post a link on your Facebook page and expect for it to go viral. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. We consider these videos to be mostly top-of-funnel, brand-awareness builders. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Deirdre Breakenridge

DECEMBER 15, 2014

I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Both were essential to help get Tipsy Elves off the ground.

Interviews 257

Interviews Apparel Social Media Engineering 257

David PR Group

OCTOBER 9, 2014

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. That craft still exists, and you still need SEO-friendly content. ” Gag me! That copy was crap.).

SEO 94

SEO Google Storytelling Writing 94

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. The Well Written Press Release #4: Write for SEO (Search Engine Optimization).

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty.

Advertising 40

Advertising Advertising Television Viral 40

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So what are the roles for communications? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos. More Video Accessibility.

Video 48

Video Trends Storytelling YouTube 48

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 102

Ethics Trends Social Media SEO 102

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. So what does Movoto focus on for SEO? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. But they have long been used by corporations to help launch products or create brand awareness. Here you’ll find some of the main reasons why businesses love using PR: Raise the Profile of Your Brand.

SEO 52

SEO Viral Advertising Advertising 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

How To 66

How To SEO Content Marketing Data 66

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71