ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. It's published a guide to community management on the platform.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So what are the roles for communications? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. But they have long been used by corporations to help launch products or create brand awareness. Here you’ll find some of the main reasons why businesses love using PR: Raise the Profile of Your Brand.

SEO 52

SEO Viral Advertising Advertising 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. You didn’t optimize for SEO. Topic ideas can come from anywhere.

How To 66

How To SEO Content Marketing Data 66

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You can now begin writing out a brand new pitch template, we’ve got some pitching suggestions for you here , or you can take an existing template of yours/your team’s. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MARCH 23, 2016

As shown by the best practices in PR & SEO: Still Driving Discovery , you will be rewarded with better search visibility when you publish content that people spend time on, interact with, and share across their networks. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. The best part?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Did one of your white papers go viral or get backlinked by many notable websites? You build valuable backlinks (improving SEO) along with getting more mileage out of your content. The best part?

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The disadvantages of using long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them.

Storytelling 81

Storytelling Marketing Viral Energy 81

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. One of my LinkedIn posts went viral. I may not be here writing this to you if that didn’t happen. Focus on SEO from day 1.

Marketing 126

Marketing SEO Reddit Viral 126

Norton's Notes

MARCH 26, 2015

One of those included was for the high street brand Interflora and we named it Verses for my Valentine , in this campaign we asked people when was the last time they received a love letter – it turned out that almost half of people never have. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire.

Media 111

Media Journalism Content Marketing Education 111