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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52
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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Only bloggers who follow best practices and are open to working with brands should be included in a client program. If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it. Media Relations'

Policies 181
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136
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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62
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Why it’s Important to Monitor Trending Topics

Critical Mention

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral?

Trends 61
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Letter from Grand Central Rail

Stephen Waddington

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s a useful coaching tool. ??

Viral 68