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How Qdoba stole Chipotle’s viral moment

PR Daily

Chipotle wound up with a viral opportunity on their hands — and didn’t quite know what to do about it. March is years away in viral social media terms. Throughout the interview, Silk stressed the customization options that are at the center of Qdoba’s brand.

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Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy

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Tips To Create Viral Content

Ronn Torossian

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Featured PR Inspiration 5WPR CEO BRANDING Insights MARKETING PR Firm Pubilc Relations Strategy

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LinkedIn Viral Post Generator goes viral, DoorDash delivers new campaign and Twitter gets into podcasts

PR Daily

Recently, marketer Tom Orbach absolutely delighted the Internet when he unveiled his LinkedIn Viral Post Generator , a website that uses AI to ape viral LinkedIn posts, cringe and all. Everybody knows which posts on LinkedIn go viral,” Orbach told Insider. “I

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Popeyes sponsors a viral star, TikTok bans spread to colleges and more

PR Daily

The clip went viral and has stayed viral. Why it matters: By responding to an iconic young man connected to their brand, Popeyes scored both a dedicated spokesperson as well as a PR coup. Plus: How companies combat fake online reviews.

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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Brand PR Business Ronn Torossian PR Firm Public Relations StrategyWithin the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.

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How DICK’S jumped in to help female athletes with viral tweet

PR Daily

DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral. Melissa Christian, DICK’S vice president of Global Brand & Category Marketing, was interviewed on ABC.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

She shared her dilemma on TikTok, where it quickly went viral: @im_d_ollady Stiff where????? Here are three lessons you can take away from this viral incident: 1. Gorilla Glue was thrust into the spotlight after Brown’s videos went viral, issuing this statement on Feb.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. This post “going viral” was all about the topic. That’s actually a good lesson for brands.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. “Viral video is the 21st-century side show,” says Voltz.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

A new study by Magna and The Channel Factory found that not all viral brand content is necessarily good for the brand in question and that misaligned content generated an 8% decrease in purchase intent, a 9% decrease in brand respect and a 6% decrease in brand trust.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Here are some go-to tips: Before approaching influencers with an immediate ask, demonstrate your knowledge of their brand. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes.

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How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative.

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Did Zillow take advantage of its “viral moment” on SNL?

Communications Conversations

A “viral” moment, to be clear. Wouldn’t he be a fun–and timely–spokesperson for the Zillow brand? But I immediately thought this would be fun for a brand that, to date, hasn’t seemed all that progressive.

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Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

PR Daily

Here are today’s top stories: Hertz responds to viral customer complaint on Twitter. We built the Square brand for our Seller business, which is where it belongs,” Dorsey, cofounder and CEO, said in a statement.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content. What’s the essential element of any promotional campaign?

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. The account then went viral—but users quickly realized that @justaconstructionguy wasn’t a normal account. Be prepared for viral success.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. It would be really strange to see a brand blog with one article.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video. Join us for our conference webcast and discover how to create lasting engagement.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.

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Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort. The Hope of Viral Marketing. The Hype of Viral Marketing.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. The point of “going viral” is to earn shares and links and to create conversation.

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The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. A successful viral message travels quickly across different social media platforms.

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Viral by association—some beer-drinkers won’t buy Corona now

Agility PR Solutions

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association.

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay. The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.

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Payless trolls influencers with viral marketing campaign

PR Daily

Payless is not traditionally a brand that influencers associate with high fashion. Though many say you can’t put lipstick on a pig, doctoring up bargain products (and their price tags) might work in your favor. That’s what Payless showed when it recently opened a fake luxury shoe store in Santa Monica, California. The retailer wanted to pull the. laces over fashion influencers’ eyes—and did so quite easily.

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.

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5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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3 lessons from viral content at Ford

PR Daily

It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)

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Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. Cheese responds to rumors after viral video appeared first on PR Daily.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine. Social Media PR social media

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine. Social Media PR social media

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