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Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. The help came directly from the writers of HBO’s show Last Week Tonight With John Oliver. The store in question, called Zumbrota Ford, ended up […].

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Tips To Create Viral Content

Ronn Torossian

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to […].

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How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative.

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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.

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A Step-By-Step Guide to Managing a PR Crisis

No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. This post “going viral” was all about the topic. That’s actually a good lesson for brands. But commenting on the issues and topics of the day can have tremendous value for brands when it comes to awareness building.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business


‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

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