Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand. [By Karen Geier].

Viral 203

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success.

Viral 141

4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral.

Viral 178

Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.

Viral 83

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

Viral 70

Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

Viral 52

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.

Brand 163

How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.

Viral 56

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

Viral 82

Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

Brand 197

3 lessons from viral content at Ford

PR Daily

It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach.

Viral 82

How the Art & Culture app went from dormant to viral: 4 lessons

PR Daily

Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature was added, proving that the human face and social media are potent ingredients for any organization hoping to go viral. Would the app have gone viral matching images of your household furniture?

Viral 81

The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

Viral 83

10 proven ways to make content go viral

PR Daily

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”.

Viral 83

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

Viral 83

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

Brand 141

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing

Viral 64

Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this!

Viral 82

21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. FREE guide: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Images will boost your post’s potential for going viral.

Viral 82

Emirates passenger takes viral video of free upgrade

PR Daily

For PR pros who’ve ever heard a client say, “Let’s just make a viral video,” the story of Casey Neistat and his $21,000 first class airplane seat will now come to mind. It’s a very rare example of when “Let’s just make a viral video” actually worked.

Viral 56

‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Twitter is having a tough time controlling its message.

Viral 78

Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet

PR Daily

Junior’s recent tweet sparked an especially profound national conversation about sandwich choices and put the spotlight on one popular brand of mayonnaise. In product marketing, having the right spokesperson can go a long way.

Viral 75

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

Viral 63

3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

It’s witty while staying on-brand (sneaking in a few key marketing messages), and it keeps the focus on the original video by paying tribute to all of the details. Brand managers who learn to embrace humor—and speak the language of their customers—can go far, especially online.

Viral 52

How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 216

3 Brands That Aced Real-Time Opportunities

Cision

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat.

Brand 138

3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.”.

Viral 77

4 Ways Influencers Support Brands in Real Time

Cision

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf.

Brand 159

How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 130

The 3 Brands That Won Super Bowl 50

Cision

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Brand.

Brand 132

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 130

Accelerated PR For Startups

Doktor Spinn

In my experience having helped various types of startups from obscurity to established brands, I recommend startups to go through four basic stages, Preparation Work , Milestone Work , Baseline Work and Campaign Work. In Stage 1 we will concentrate on the Surround Effect and the Viral Loop.

Viral 83

The Recipe

Mark My Words

Consider the power of viral multiplication. Mark My Words brand social viral idea multiplication kudos capitalise indulge participants identify goal grow Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Allow participants to feel good. Ensure its not really worthy.). Indulge the emotional connection. Sit back and watch it grow. It doesn’t matter if it’s not new. Kudos!

Viral 40

Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic.

Brand 63

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Viral Marketing: The Hope, Hype and Helplessness .

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.

How the world’s top brands tell their stories

PR Daily

So what sets apart the articles and videos that go viral and capture the attention of millions worldwide? Working with influencers to reach wider audiences with branded content. 27-29 at the Brand Storytelling and Content Marketing Conference at Coca-Cola’s Atlanta headquarters.

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Reach millions of people searching for viral video content.