Expert insights. Personalized for you.
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. MORE
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. MORE
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. MORE
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined their opinions about the popular Mexican beer brand, Corona, as a result of […]. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions. MORE
Initiative Qs go-to-market strategy is a powerful viral loop. Thus far, the viral loop is nothing out of the ordinary; it works in much the same way as most other viral loops do. See also Viral Loops (and some Math). MORE
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon. MORE
Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. It would be really strange to see a brand blog with one article. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video. MORE
It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort. The Hope of Viral Marketing. The Hype of Viral Marketing. MORE
A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. These top bosses are a brand’s prized spokesperson, the public face of the organization, and there is a strong case for holding them back for really big announcements and when things go catastrophically wrong. MORE
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. MORE
Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. MORE
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It came from a small corner of the internet, gained momentum, went viral, and then it just kept going and going. MORE
‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine. MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. “Viral video is the 21st-century side show,” says Voltz. MORE
A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative. MORE
Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. Still hungry for viral success? MORE
Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. A successful viral message travels quickly across different social media platforms. MORE
For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Whataburger removes Facebook apology after viral rodent video. MORE
If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Here are some go-to tips: Before approaching influencers with an immediate ask, demonstrate your knowledge of their brand. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms. MORE
DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who. MORE
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. MORE
It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Slate reported : “We don't want you to have to stress about having to share your Chewbacca mask, so we 'confinsctated' masks for everybody," the Kohl's representative told Payne, a clear reference to her difficulty pronouncing the word "confiscated" in the video that went viral. RELATED: Produce content that boosts lead gen, brand awareness and reputation. MORE
If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content. MORE
Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Brand PR Business Ronn Torossian PR Firm Public Relations StrategyWithin the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video. MORE
I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If MORE
Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. The point of “going viral” is to earn shares and links and to create conversation. MORE
Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay. The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. MORE
The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?"). PR pros Wendy Hansen and Nadia Worsley, along with communications agency Fig Firm, said it depends on your brand identity and voice, along with whom you’re targeting: The answer is: when it fits your brand. MORE
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. MORE
If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content. What’s the essential element of any promotional campaign? MORE
Payless is not traditionally a brand that influencers associate with high fashion. Though many say you can’t put lipstick on a pig, doctoring up bargain products (and their price tags) might work in your favor. MORE
It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!) MORE
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video. Join us for our conference webcast and discover how to create lasting engagement. MORE
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine. MORE
The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. The account then went viral—but users quickly realized that @justaconstructionguy wasn’t a normal account. Be prepared for viral success. MORE
Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. Cheese responds to rumors after viral video appeared first on PR Daily. MORE
Ronn Torossian
NOVEMBER 20, 2018
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition.
Doctor Spin
NOVEMBER 2, 2018
Initiative Qs go-to-market strategy is a powerful viral loop. Thus far, the viral loop is nothing out of the ordinary; it works in much the same way as most other viral loops do. See also Viral Loops (and some Math).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
OCTOBER 1, 2019
Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Brand PR Business Ronn Torossian PR Firm Public Relations StrategyWithin the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.
Marketwired
APRIL 21, 2016
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.
PR Daily
MAY 22, 2019
If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content.
Flack's Revenge
AUGUST 9, 2016
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes.
|
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. “Viral video is the 21st-century side show,” says Voltz.
PR Daily
OCTOBER 8, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.
PR Daily
JUNE 14, 2019
The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. The account then went viral—but users quickly realized that @justaconstructionguy wasn’t a normal account. Be prepared for viral success.
Prowly
MAY 11, 2018
‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.
Melissa Agnes
FEBRUARY 28, 2019
A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative.
|
|
PR Daily
DECEMBER 27, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.
PRSay
MAY 29, 2019
If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Here are some go-to tips: Before approaching influencers with an immediate ask, demonstrate your knowledge of their brand. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms.
PR Daily
MARCH 4, 2019
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video. Join us for our conference webcast and discover how to create lasting engagement.
PR Daily
MAY 29, 2018
If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Believe it or not, positivity wins the battle when it comes to viral content. What’s the essential element of any promotional campaign?
PR Daily
NOVEMBER 19, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.
Contently - Strategy
DECEMBER 14, 2018
Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. It would be really strange to see a brand blog with one article.
PR Daily
OCTOBER 11, 2019
Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay. The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily.
Critical Mention
NOVEMBER 18, 2019
Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time.
Prowly
MAY 11, 2018
‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.
PR Daily
NOVEMBER 29, 2018
Payless is not traditionally a brand that influencers associate with high fashion. Though many say you can’t put lipstick on a pig, doctoring up bargain products (and their price tags) might work in your favor.
PR Daily
OCTOBER 10, 2018
DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.
PR Daily
MAY 19, 2016
Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. The point of “going viral” is to earn shares and links and to create conversation.
Doctor Spin
FEBRUARY 5, 2017
Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. Still hungry for viral success?
Doctor Spin
FEBRUARY 6, 2017
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.
PR Daily
DECEMBER 18, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Having a lot of followers means nothing if they’re not engaging with your brand. Your viral tweet could quickly be forgotten for a cute animal video.
Sword and the Script
APRIL 12, 2016
It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort. The Hope of Viral Marketing. The Hype of Viral Marketing.
PR Daily
DECEMBER 3, 2019
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.
Agility PR Solutions
MARCH 2, 2020
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined their opinions about the popular Mexican beer brand, Corona, as a result of […]. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions.
Doctor Spin
FEBRUARY 6, 2017
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.
PR Daily
FEBRUARY 14, 2019
Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. Cheese responds to rumors after viral video appeared first on PR Daily.
PR Daily
FEBRUARY 16, 2015
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.
PR Daily
MARCH 28, 2016
It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral.
PR Daily
APRIL 23, 2019
A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. These top bosses are a brand’s prized spokesperson, the public face of the organization, and there is a strong case for holding them back for really big announcements and when things go catastrophically wrong.
PR Daily
OCTOBER 30, 2019
The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?"). PR pros Wendy Hansen and Nadia Worsley, along with communications agency Fig Firm, said it depends on your brand identity and voice, along with whom you’re targeting: The answer is: when it fits your brand.
PR Daily
APRIL 26, 2016
I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If
PR Daily
APRIL 9, 2015
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It came from a small corner of the internet, gained momentum, went viral, and then it just kept going and going.
PR Daily
SEPTEMBER 3, 2019
For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Whataburger removes Facebook apology after viral rodent video.
PR Daily
MAY 23, 2016
It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Slate reported : “We don't want you to have to stress about having to share your Chewbacca mask, so we 'confinsctated' masks for everybody," the Kohl's representative told Payne, a clear reference to her difficulty pronouncing the word "confiscated" in the video that went viral. RELATED: Produce content that boosts lead gen, brand awareness and reputation.
195 
Let's personalize your content