Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. So you have to be strategic about monitoring [mentions of your brand on social media], so that you can react quickly if you need to react.

Communications 176

Communications Government Viral Radio 176

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services.

Writing 103

Writing Consumer Small Business Reputation 103

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. How could such a busy person find time to meet so many people? Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. All businesses should have the ability to track sentiment analysis to see if their brand is receiving positive, neutral or negative mentions. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Monitor Your Online Reputation. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Who is EKA? SCHEDULE A DEMO.

Communications 81

Communications Crisis Communications Media Crisis 81

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JANUARY 19, 2017

What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. With social media becoming more and more prevalent, it has become very difficult for brands to ignore it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. By monitoring trending topics in your industry, you can manage your brand’s reputation. 3) Can your brand add value to the conversation? Why is monitoring trending topics so important? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Balance this with what you feel comfortable putting your brand stamp on. Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. Having an all-in-one platform. Get news in real time.

Media 60

Media Software Crisis Analytics 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on.

Local 90

Local Social Media eBook Meeting 90

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. One of my career defining roles was writing the social media strategy for a prominent central bank.

Interviews 28

Interviews SEO Banking Radio 28

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Which real, historical or fictional person or brand would you like to give a reputation makeover? What is your favourite occupation in PR? Why do you work in PR? I have two.

Journalism 79

Journalism Ethics Film Construction 79

Critical Mention

SEPTEMBER 10, 2019

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. Maintain a Unified Brand Message.

Reputation 60

Reputation Case Study Mobile eBook 60

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52