Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Publicity 52

Publicity Brand Branding Reputation 52

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Don’t leave anything to chance, or else you’ll risk losing your reputation. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper!

Telecommunications 120

Telecommunications Brand Branding Journalism 120

ImPRessions - Crenshaw Communications

MAY 3, 2021

However, if a client is producing breakthrough technology and results — and they likely are — developer and IT media publications can really resonate with CIOs and work wonders when it comes to product reputation. Vertical stories can be powerful sales tools, and higher-order tech media tend to follow the key sector publications.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Some Customer Success/Sales departments are better than others at convincing clients to allow their brand name to be used in award case studies and in the media.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free white paper!

Infographics 120

Infographics Reputation Creativity Strategy 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Fewer, clearer objectives always beat vague or sweeping ones.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Releases work with branded content. Quality writing rises to the top. Distributing a press release is another way to begin a conversation.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. The modern PR landscape has added a fourth: shared.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Interest in mobile payment technology. Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. A prominent conference may have big brand sponsors, which increase its visibility and domain authority.

SEO 125

SEO Case Study Conference Retail 125

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. Take Stock of Your IP and its Potential.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 1. Low-Level. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

JANUARY 4, 2016

And if you don’t abide by them, your brand could come under fire for a violation. Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper!

Video 120

Video Creativity Blogging Resources 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! He also argued that all brands can use comedy in their marketing; they just have to find the right opportunity and the right voice. Think outside of promoting your product, and try establishing your brand in a new and interesting way. Stop thinking.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

FEBRUARY 7, 2017

How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers.

Pitching 96

Pitching Social Media Resources Reputation 96

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. Click here for our free Crisis Communication white paper now! 3. Always Be Monitoring.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

AUGUST 24, 2015

At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales. While brands can certainly glean a lot of data from social media, knowing what to do with that data is what sets successful brands apart from the rest.

Social Media 120

Social Media Media Analytics Data 120

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. Where might your brand run aground? View the white paper now! He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations. Rely on standard plots.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

AUGUST 25, 2015

It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. Click here for our free white paper! Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media Internal International 120

Beyond PR

NOVEMBER 3, 2016

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice.

Brand 40

Brand Branding Twitter Reputation 40

Beyond PR

APRIL 5, 2016

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? Take action.

Brand 40

Brand Branding Media Airlines 40

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Notified said it can now monitor brand mentions on TikTok. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

SEO 130

SEO Content Marketing Marketing Software 130

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150