Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. You can download the subsequent white paper and see the complete list of evaluation criteria here.

Ethics 110

Ethics Industry Publicity Analysis 110

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Consistency and quality are key when building a reputation as an industry authority. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 17, 2015

But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free white paper! And copyright infringements could have hefty consequences for your brand. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Strategy 120

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Ready to lead the EMV conversation?

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. The cooperation between solutions provider and customer to build these case studies can help fortify client bonds.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Interest in mobile payment technology. Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

NOVEMBER 4, 2015

Don’t leave anything to chance, or else you’ll risk losing your reputation. Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.

Brand 120

Brand Branding How To Construction 120

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. By staying on top of their brand’s reputation, entrepreneurs can ensure that they are always presenting themselves in the best possible light. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. By staying on top of their brand’s reputation, entrepreneurs can ensure that they are always presenting themselves in the best possible light. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Publicity 52

Publicity Brand Branding Reputation 52

Flack's Revenge

FEBRUARY 3, 2021

PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! One photo is not worth risking hefty fines and tarnishing your brand’s reputation.

Video 120

Video Creativity Blogging Resources 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. But if the tough times are behind you, investment in strategic PR can help turn the page and rebuild your reputation as better days loom ahead.

Education 178

Education B2B Employee Crisis 178

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Even better, it means we all finally have a tool to show our parents, spouses, etc. so that they can truly understand what it is we do for a living! Jason Sprenger is the president of Game Changer Communications.

Publicity 150

Publicity Corporate Tools Agency 150

Cision

JUNE 20, 2015

However, if you don’t prepare in advance, medium-level threats can just as easily burn your brand’s reputation. Click here for our free white paper that will help you plan and manage crisis communication in today’s social world! . If you properly handle these threats, their presence can fade away as fast as they appeared.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

DECEMBER 19, 2015

To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories. Get the free white paper! Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! In this venture, Starbucks did not plug their product or try to increase sales; instead, they focused on establishing a positive brand image to boost their reputation. Click here for all the tips you need in our free white paper! Stop thinking.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

JANUARY 28, 2016

Read our free white paper! McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. Share the stories that showcase your brand in a positive way to strengthen your reputation and attract supporters. McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Read the White Paper >> here. I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. Social influencers have been around as long as society itself.

Marketing 83

Marketing Retail Social Media Software 83

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Flatiron Communications

FEBRUARY 1, 2024

I then ventured over to my client’s website and grabbed the content from the last two industry white papers his company had produced.

Google 28

Google Government Journalism Industry 28

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Click here for our free Crisis Communication white paper now! 5. Create Messaging Platforms. Reassess and reevaluate at every opportunity to add new steps to the plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

DECEMBER 11, 2015

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Learn how copyright laws can protect your brand’s reputation. Read Cision’s free white paper today!

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

FEBRUARY 7, 2017

Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. The idea is to make yourself recognizable to the influencer and to establish a reputation as a valuable resource.

Pitching 96

Pitching Social Media Resources Reputation 96

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

Cision

AUGUST 25, 2015

Click here for our free white paper! Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. A few hundred dollars and a couple of hours of your time can net big results. Can I Afford to Hire Help? What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Cision

AUGUST 24, 2015

Click here for our free white paper! On occasion, reach out to them on an individual basis to foster a positive reputation for your brand. That 20-year-old computer whiz probably doesn’t have much professional experience, while a 60-year-old business leader might not be familiar with the ins and outs of social networks.

Social Media 120

Social Media Media Analytics Data 120

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. View the white paper now! He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations. Know your vulnerabilities. Maybe a dose of B.A. isn’t the best solution.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120