Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Your company website is your brand’s identity. Including multimedia is more than simply advertising. 3) Thought Leadership.

Strategy 72

Strategy Education Resources Examples 72

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement. Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Fix: Set goals for different marketing channels such as paid-per-click advertising, press release distribution and mobile marketing. Mistake #4: The wrong content cadence.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Get more tips that will help you build your personal and company brands responsibly. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

JUNE 22, 2021

Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. It’s a brand and product with which I already know, like and trust. The brand name is familiar, I see them around in some marketing circles, so I took a closer look.

Google 109

Google Tools Analytics Blogging 109

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. So you set out to write a brand new one that talks up the vacuum but is disguised as a story on how dust bunnies have exponentially increased in recent years. It might work for a white paper, but press releases need to be direct and up front with their intentions.

Writing 118

Writing Newspapers Report Data 118

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

How To 48

How To Media Print Real Estate 48

PR Conversations

APRIL 21, 2016

Omar, on the advice of our social media marketing guru consultant and the contracted software vendor company [which pays him to write white papers extolling company benefits of its software program], internal communications thinks your team and you are the right audience for messaging and implementation of our new employ ee advocacy program.

Employee 40

Employee Internal International Corporate 40