Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . Same Approach, New Tactic. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. Use Social Media to Your Advantage News moves fast.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

PRSay

OCTOBER 13, 2021

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. Determine wh a t your client wants out of their metrics.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Not everything we have at ALM is necessarily PR worthy so it’s determining what will matter to them most and getting the media to buy-in to the topic while still securing interviews accordingly. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. An example of a not-so-SMART marketing goal: Increase brand awareness. Goal completions. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Jaguar Land Rover goes all-electric.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities. How can brands appeal to a diverse audience?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR in High Definition

MAY 31, 2017

Amazon for example, is a brand that we would typically trust. It’s a solid brand built on efficiency and doing things right ( most of the time ). But…would you trust Amazon to deliver your pharmaceuticals? PR is a vital tool in helping to build trust and credibility for brands. Here are my top tips on how it can be done.

Brand 48

Brand Branding Communications Pharmaceuticals 48

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. But business in general – and media in particular – is a lot more legally complex than it used to be. It’s a problem because it’s assymmetrical. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. But business in general – and media in particular – is a lot more legally complex than it used to be. It’s a problem because it’s assymmetrical. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Mindful Marketing

AUGUST 13, 2022

The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course. Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. 82 percent believe more regulation should be applied to the pharmaceutical industry. “They’re scared about their jobs.” Listen to customers (58 percent).

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48