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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.

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Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers.

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Big Pharma is missing out on social media opps—who’s leading the sector?

Agility PR Solutions

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

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Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest incorporates the classic characteristics of social media, so users can share their boards, follow the boards of others, and comment on content.

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Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.