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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience. These influencer campaigns also offer affordable online marketing with a high return on investment (ROI) and build travel brand awareness among newer audiences.

Travel 93
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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends.

B2B 139
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5 Benefits of Media Relations

Landis PR

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined my university’s newspaper as a reporter in 2018.

Meeting 89
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Are PR and Branded Content Fake News?

Flack's Revenge

They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. major newspapers). The question kind of reminds me about the concerns and debate over branded content. What do you think?

Brand 120
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Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities.

Brand 122